Most In-Demand Marketing Skills · freehire
The most in-demand skills for Marketing roles right now are ai, analytics, crm — ranked across 97011 open postings.
Updated August 20, 2026
| # | Skill | Open postings | 30-day growth |
|---|---|---|---|
| 1 | ai | 8,822 | +8,822 |
| 2 | analytics | 8,700 | +8,700 |
| 3 | crm | 4,721 | +4,721 |
| 4 | automation | 4,657 | +4,657 |
| 5 | go-to-market | 4,435 | +4,435 |
| 6 | seo | 3,928 | +3,928 |
| 7 | demand-generation | 3,563 | +3,563 |
| 8 | google-analytics | 3,287 | +3,287 |
| 9 | salesforce | 3,063 | +3,063 |
| 10 | saas | 3,029 | +3,029 |
| 11 | marketing-automation | 2,861 | +2,861 |
| 12 | business-development | 2,488 | +2,488 |
| 13 | ecommerce | 2,476 | +2,476 |
| 14 | lead-generation | 2,421 | +2,421 |
| 15 | cloud | 2,393 | +2,393 |
| 16 | google-ads | 2,355 | +2,355 |
| 17 | sales-enablement | 2,340 | +2,340 |
| 18 | hubspot | 2,253 | +2,253 |
| 19 | email-marketing | 2,015 | +2,015 |
| 20 | stakeholder-management | 1,958 | +1,958 |
| 21 | paid-social | 1,918 | +1,918 |
| 22 | content-marketing | 1,825 | +1,825 |
| 23 | copywriting | 1,791 | +1,791 |
| 24 | agentic-ai | 1,693 | +1,693 |
| 25 | meta-ads | 1,482 | +1,482 |
| 26 | sql | 1,462 | +1,462 |
| 27 | canva | 1,390 | +1,390 |
| 28 | lifecycle-marketing | 1,274 | +1,274 |
| 29 | ppc | 1,217 | +1,217 |
| 30 | strategic-planning | 1,196 | +1,196 |
| 31 | ab-testing | 1,138 | +1,138 |
| 32 | fintech | 1,055 | +1,055 |
| 33 | photoshop | 1,054 | +1,054 |
| 34 | powerbi | 998 | +998 |
| 35 | chatgpt | 994 | +994 |
| 36 | data-analytics | 990 | +990 |
| 37 | influencer-marketing | 988 | +988 |
| 38 | accessibility | 934 | +934 |
| 39 | tableau | 924 | +924 |
| 40 | marketo | 923 | +923 |