TITLE: ADVERTISING SPECIALIST

APPROVED: October 1, 2024

The Advertising Specialist is responsible for assisting in all aspects and activities of Marketing advertising, including in accordance with the mission and objectives of the company following established policies, procedures, and internal controls.

DUTIES AND RESPONSIBILITIES:

1. Responsible for all internal and external advertising efforts printed and digital for the company.
2. Responsible for flow of information by maintaining written and verbal communication amongst all departments to ensure efficient service.
3. Assist the Marketing Administrator with all planning, presenting, and execution of company advertising goals with outside advertising agencies.
4. Coordinates with department Team Members, photo, and video opportunities on or off property for the use of advertising.
5. Review and revise as needed, advertising buys billboards, radio, TV, and digital with advertising agency under the direction of the Marketing Administrator.
6. Reviews and approves requests for, or external use of, company designs, photos, and videos for advertising, printed, digital images, videos, and websites under the direction of the Marketing Administrator.
7. Create and send copy for advertising material, promotions, concerts, restaurant, club, or property branding.
8. Participate in media interviews, TV, Radio, etc.
9. Arrange for billing or payment in accordance with contract agreements with advertising media (Deposits, final payment, commissions, and accounts payable).
10. Communicates advertising plans with Social Media Specialist and Entertainment Coordinator to complement marketing goals.
11. Retain information concerning all current promotions, entertainment, and events.
12. Maintain the highest level of confidentiality and professionalism within the department and vendors.
13. Updates and maintains company’s website, website information, and presentation under the direction of the Marketing Manager.
14. Train other department Team Members as needed.
15. Must attend and be certified in all applicable trainings required.
16. All other departmental duties as assigned.