Analytics Implementation Specialist
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
Job Title: Analytics Implementation Specialist
Team: Marketing Sciences Unit
Role Overview:
We are seeking an experienced and detail-oriented Analytics Implementation Specialist to join our team. In this role, you will develop and manage analytics plans within globally aligned guidelines, ensuring robust implementation and accurate reporting for our digital properties. Your expertise will drive data accuracy, media tagging, and collaboration across teams to support impactful insights and decision-making.
Key Responsibilities:
- Develop Analytics Plans: Create analytics implementation strategies aligned with global standards and business objectives.
- Tagging & Implementation: Collaborate with IT and publishing teams to ensure analytics tagging is implemented per requirements.
- Data Accuracy: Maintain and monitor data accuracy in website reporting to ensure trustworthy insights.
- Third-Party Tag Management: Implement and manage third-party media tags (e.g., Google Ads, Campaign Manager, Facebook) and partner with media teams to ensure accuracy and uptime.
- Technical Collaboration: Work closely with cross-functional teams to ensure smooth deployment of analytics and tagging solutions.
- Periodic Audits: Periodically audit implementation, always seeking opportunities to improve site speed and conversion rates.
Required Skills and Experience:
- Adobe Launch & Adobe Analytics: Strong hands-on experience in deploying and managing analytics solutions using Adobe Launch and Adobe Analytics.
- Media Tagging Expertise: Experience working with media tags and platforms, such as Google Ads, Campaign Manager, and Facebook.
- Attention to Detail: Proven track record of ensuring data accuracy and reliability in analytics and reporting.
Nice to Have:
- Server-Side Analytics: Familiarity with server-side analytics implementation is a plus.
- Adobe Event Forwarding Projects: Experience with Adobes Event-Side Forwarding projects is a great advantage.
- Experience on WebSDK is essential
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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