Assistant A.D. for Marketing and Game Experience
Assistant A.D. for Marketing and Game Experience
Charleston Southern University
Overview of Position
The job duties of the Assistant AD for Marketing and Game Experience include oversight of all athletic promotions, marketing, and game experience. The Assistant AD for Marketing and Game Experience is responsible for the enhancement of brand awareness for CSU athletics locally, regionally, and nationally. Title and pay will be determined based on experience.
Education: Bachelor’s Degree (Master's preferred but not required)
Work Performed and Responsibilities
Marketing & Branding
- Develop and execute a department marketing plan to enhance all NCAA Division I programs
- Maintaining records of TURF forms and approvals for all logo use within the department
- Provide coaches and staff with guidance on brand awareness for both CSU and the athletic department
- Communicate Big South Conference branding guidelines as required
- Serve as liaison with university Bookstore
Game Experience & Promotions
- Lead department promotional activities for all university and community constituencies
- Collaborate with various groups on and off campus to increase participation, enthusiasm, and spirit
- Administer and develop opportunities for game day promotions, half-time shows, and other promotional events
- Manage and execute student/fan organizations such as Blue Crew and Bucky’s Brigade (Kids Buc Club)
- Work with Big South Conference to fulfill promotional requirements
- Bid out quotes for all promotional materials
- Author all gameday scripts and PA reads for announcers
- Oversee Cheer, Dance and Mascot program
Sponsorships & Advertising Sales
- Collaborate with Director of Athletics and Associate AD for External Operations for all potential sponsors including game day sponsorships
- Assist in Low Country community appreciation events
- Oversees all sponsorship agreement contracts and execution of contract terms
- Invoices each sponsor monthly per the terms of contract on file
- Manages scoreboard advertisement contracts and coordinates requirement logos and graphics to be displayed
- Work with Big South Conference to fulfill corporate sponsorship requirements
Buc Club and Ticket Operations
- Assist Associate AD for External Operations with annual ticket sale strategy
- Assist with Buc Club membership processing and maintain records
- Plan and organize the annual Buc Club golf tournament fundraiser event
Other Duties Assigned by Direct Supervisor