Assistant Brand Manager
- Creative excellence: Calendar plan execution via engaging creative designs and consistent communication in line with the brand's identity. In-store POP, Digital assets across dine-in, delivery, app, kiosk, campaigns 360 creative development on time and in coordination with cross functional teams.
- Media excellence: Comms creative development and execution across media platforms. Full funnel execution from awareness to conversion, working with internal teams and external agencies.
- Events and Partnerships: Run on-ground activations for brand building and Partnership events for sales and brand building, working with existing partners and cross-functional teams. Create new programs and on-board new partners to drive brand buzz and strong business impact.
- Social Media: Driving the content agenda by platform to ensure brand is top of mind daily and part of local pop culture with a strong clutter-breaking content factory. Create and execute cornerstone properties, KOL activations and strong content pillars in collaboration with the creative and social team. Staying ahead of the curve utilizing new technologies by platform. Monitoring trends and category, competitor activities.