Associate Manager, Brand
Ready for more than just a job? Build a career with purpose.
At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.
As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.
In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.
At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.
Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.
From your PASSION to ours
The Associate Brand Manager will help lead and manage key aspects of the Stonyfield Organic yogurt portfolio. This position will support the development and execution of the brand strategies that enhance Stonyfield’s products' market presence and deepen consumer engagement. The ideal candidate will have a passion for organic food, a keen analytical mindset, and strong collaboration skills.
This position is a hybrid role that requires three days per week in the office at our Bedford, NH location.
From your STORY to ours
- Brand Strategy Development: Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.
- Performance Analysis: Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
- Marketing Campaigns: Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.
- Product Innovation/Renovation: Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
- Packaging Development: Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
- Consumer Engagement: Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.
- Budget Management: Managing the marketing budgets, track expenditures, and ensuring efficient allocation of resource.