B2B Marketing Manager

Summary

Nasoft is hiring on behalf of Makaseb for a B2B marketing manager.

We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with sales and cross-functional teams to optimize the customer journey and maximize marketing performance.

Responsibilities:

• Develop and execute the overall B2B marketing strategy aligned with business goals.
• Identify target industries, customer segments, and buyer personas.
• Build and manage quarterly marketing plans and campaign calendars.
• Plan and execute lead generation campaigns across multiple channels.
• Oversee website content, landing pages, email marketing campaigns, and social media.
• Develop lead nurturing workflows to improve conversion across the customer journey.
• Collaborate closely with the sales team to create presentations, case studies, and sales enablement materials.
• Conduct market, customer, and competitor research to identify growth opportunities.
• Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Manage marketing budgets, external agencies, and marketing technology platforms.
• Analyze campaign data and provide actionable recommendations to improve performance.
• Prepare regular reports and present marketing insights to leadership.

Requirements

• Bachelor's degree in marketing, business administration, communications, or a related field.
• 3–5 years of experience in B2B marketing, growth marketing, or demand generation.
• Previous experience in a B2B services company, digital marketing agency, or SaaS environment is required.
• Proven experience in developing and executing lead generation campaigns.
• Strong understanding of customer journey mapping, buyer personas, and marketing funnels.
• Experience collaborating closely with sales teams to support pipeline growth.
• Knowledge of CRM systems and marketing automation tools.
• Experience with email marketing, content marketing, LinkedIn marketing, and landing page optimization.
• Familiarity with marketing analytics tools such as Google Analytics (GA4) and Looker Studio or similar platforms.
• Strong analytical, communication, project management, and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.

Benefits

Working conditions & benefits:

• Working days: 5 days (from Sunday to Thursday).
• Working hours: 9 hours (9:00 AM – 6:00 PM), including a 1-hour break.
• Social insurance.
• Professional growth and learning opportunities.
• Gym subscription discount.

Job type: On-site (El Sheikh Zayed City)