B2B Performance Marketing Manager
You will own and operate the paid acquisition stack across Google Ads, Meta, LinkedIn, Reddit, and programmatic channels; optimize budgets, bids, creative, unit economics, tracking, traffic quality, automation, ABM campaigns, incrementality testing, and competitor search strategy using campaign data, SQL, spreadsheets, and AI tools.
Responsibilities
- Manage Google Ads, Meta, LinkedIn Campaign Manager, Reddit, and programmatic campaigns
- Structure accounts and manage budgets, bids, and creative testing
- Analyze marginal and blended CPL, CAC, payback windows, and ROAS
- Implement GTM, GA4, server-side tracking, UTM discipline, and HubSpot conversion events
- Query campaign data using SQL and Metabase
- Filter bots, fake leads, and disposable email addresses
- Automate bid management, budget pacing, anomaly alerts, and reporting
- Execute ABM campaigns and coordinate qualified handoffs to sales
- Run holdout groups, geo splits, and lift tests
- Develop competitor-intelligence search strategies
Requirements
- 5+ years of hands-on B2B paid acquisition experience
- Experience deploying more than $1M cumulatively
- Experience running $50K+ monthly accounts
- Evidence of materially reducing channel CPL or CAC
- Attribution literacy
- Fluency across 8+ marketing tools
- Fast experiment cycles and predefined kill triggers
- Comfort with SQL and spreadsheets
- Experience with fintech, payments, SaaS, or crypto/web3 audiences is a plus
Benefits
- Flexible remote work
- Insurance coverage after probation
- Reap Card stipend
- Remote setup allowance
- Use of AI tools at work