Beauty Brand Development Manager

About the company

At Al Tayer Insignia, your career is more than a job — it’s a journey into the heart of luxury retail. For over 40 years, we’ve partnered with the world’s most iconic brands, creating award-winning retail experiences across our boutiques, department stores, and leading online platforms. With stores and outlets across the GCC and a truly seamless omnichannel presence, we bring style, innovation, and heritage together. Here, you’ll join a diverse, customer obsessed, passionate team that celebrates creativity, values individuality, and empowers you to grow. Join us on our journey, reimagining fashion and redefining the meaning of luxury in the region.

Role overview

This role is responsible for helping to build brands and develop brand strategy for new and existing brands across Al Tayer Beauty (UAE & GCC). This role will need to work and collaborate with our different business channels, helping to develop trade/client experience proposition, vision, values, insights, competitive differentiation and target audience. Brand development and budgeting is a key skill in managing internal and external stakeholders. Managing the expectations and building strong relationships with the stakeholders is highly essential as you will be representing the department/team, especially within the business and the externals. You will also work and align in close partnership with cross functional centralized departments and brand councils.

Strategic roles and responsibilities

• Ensure key performance indicators qualitative and quantitative are achieved successfully (sales target and profitability, people management, brand relationship, business expansion etc.).
• Develop and drive trade, strong skills in building brand agenda across the portfolios.
• Focus on brand expansion and the necessary skills to attract our target customers.
• Help to structure research requirements based on market trend and competitive analysis along the brand journey.
• Be data driven, leveraging target customer and competitive analysis to understand and make strategic decisions.
• Analyze the collated data, CRM information, as this will help us to understand customer insights and brand positioning.
• Strong communication skills with trade growth in mind.

Functional roles and responsibilities

• Brand specialization with the purpose of strategic equities behind the brand, project character, and key differentiators with competition.
• Lead day to day relationship with internal and external stakeholders.
• Lead budget management for full year along inventory OTB and A&P allocation.
• Support all brand strategy requirements across the portfolio through development of new brands and any rebranding, working closely with the businesses.
• Support all brand research requirements (brand development, tracker, brand evaluation) and ensure follow through action plans on findings.
• Assist in development of school of strategic roll out versus initial expansion plan.
• Support all brand capability building curriculum and agenda for coaching requirements in organization of all in person and remote training modules, collection, tabulation, and presentation of attendee feedback with alignment with brand.
• Support maintenance of the brand intellectual property management with legal department.
• Organize and deploy full working engagement calendars, events, PR and lead the way with operational execution.
• Simplify complex tasks and assignments into simple and effective communication and working tasks.
• Plan, organize, and juggle multiple priorities driving multiple concurrent projects in an agile environment.
• Support maintenance and management of a brand community forum to discuss great brand work across business units, where the teams inspire each other with their work that has taken strategy into action and creates winning, innovative, and desirable brands that win hearts and minds of customers and drive customer lifetime value.
• Support maintenance of the brand intellectual contractual management with legal department.

People management roles and responsibilities

• Guide and motivate subordinates to enhance performance and produce quality work.
• Identify key talent in the business and ensure that a development plan is in place so that we are able to have a career pathway ready for the key seats in the business.
• Prepare business reports monthly and periodically for submission to the Head of Distribution as well as to the stakeholders to enable them monitor the brand image, and success of trade plan, strategies, sales, inventory, and market intelligence.

Experience

• 5-7 years in the relevant field within the beauty industry.
• Experience in the beauty industry is essential.
• Good knowledge of the strategic and financial indicators.
• Previous experience managing profit and loss account.
• Strong written and verbal skills with the ability to simplify complex topics.
• Strong communication skills and well-balanced personality, a person who can engage and influence leaders in the business.
• Ability to work in a diverse environment, strong planning skills and ability to manage and monitor performance.
• Familiar with GCC regional trends and insights, keeping a close eye on the brand trends.
• Strong understanding of culture and regional sensitivities.

Languages

Fluent in English. Arabic or French language is an advantage.