Brand & Communications Manager
Mission
Reporting to the Growth Director, own the brand’s voice in Spain and drive the category-formation narrative in-market: content, PR, social and the localisation of centrally produced campaigns.
Scope
Spain. All local content, communications and brand activity.
Essential responsibilities
- Build and run the local editorial plan and social channels
- Localise centrally produced campaigns and funnel copy — tone, culture and regulatory nuance
- Plan and manage offline media and brand activations in-market — briefing and steering media and creative agencies on buying and execution
- Own PR and earned media: press relationships, the launch narrative
- Design and write lifecycle and CRM journey content — onboarding, retention, upsell — working with the CRM team on execution
- Feed the content engine with locally credible material that earns visibility in search and AI-generated answers
- Bring local market and competitor insight back to the centre
- 4–6 years B2C marketing or communications gained in energy, utilities or other regulated industry
- Excellent written communication ability in Spanish; communication level of English.
- Offline buying PR and earned-media experience alongside content
- Experience briefing and managing media agencies