Brand Enablement Manager

You manage the resources needed to create on-brand assets, including brand, design, and copy guidelines and digital asset collections. You govern brand standards, curate assets, manage digital asset tooling and users, improve the creative technology stack, enable workflows, and operationalize AI tools across marketing teams.

Responsibilities

• Own brand guidelines, rules, and standards for creative output
• Enable guidelines through education, templates, and tooling
• Curate guidelines for local needs, media trends, and developing technology
• Respond to brand guideline enquiries
• Categorize and curate creative assets
• Revise uploaded assets
• Answer digital asset management tooling requests
• Manage digital asset management users
• Review the creative technology stack
• Govern guidelines and assets as sources of truth
• Scale creative workflows and operational efficiency

Requirements

• 5+ years of experience in Creative Operations, Brand Operations, or Design Operations
• Experience in an international B2B or corporate environment
• Familiarity with modern creative tools and digital asset management tools
• Interest or experience in operationalizing AI tools
• Experience working in a hybrid reporting structure
• Familiarity with creative processes
• Experience rolling out tools, DAM systems, or workflow processes across regional teams