Brand Manager

About the company

The company is a globally recognized specialty coffee brand born in Kyoto, Japan, built on minimalist design, single-origin Arabica beans, and the philosophy “See the world through coffee.” With stores spanning Asia, the Middle East, Europe, and beyond, the brand is known for its consistent visual identity, premium positioning, and cult-like global following.

Role overview

We are seeking a strategic and detail-obsessed brand manager to protect and grow the brand identity across markets. You will act as a guardian of brand consistency while driving initiatives that deepen customer connection, support new store launches, and elevate brand presence globally and locally.

Key responsibilities

Brand strategy & positioning
Develop and execute brand strategy aligned with the company’s global identity and “See the world through coffee” philosophy.
Ensure brand consistency across all touchpoints: stores, packaging, digital, and merchandise.
Partner with global HQ (Kyoto/Hong Kong) to localize brand guidelines for regional markets without diluting core identity.

Store launches & retail experience
Support new store openings with brand rollout plans, visual merchandising, and launch campaigns.
Work with design and architecture teams to ensure store aesthetics meet global brand standards.
Oversee in-store branding elements (signage, packaging, uniforms, collateral).

Marketing & communications
Plan and execute integrated marketing campaigns (social, PR, influencer, events).
Manage brand content calendar across Instagram, TikTok, and other key platforms.
Collaborate with photographers/designers to maintain the company’s signature minimalist visual style.
Coordinate limited-edition product launches, collaborations, and seasonal campaigns.

Brand partnerships & collaborations
Identify and manage strategic brand partnerships, collaborations, and sponsorships that align with brand values.
Liaise with external agencies, vendors, and creative partners.

Market insights & reporting
Monitor brand health, customer sentiment, and competitor activity.
Track campaign performance and report on KPIs (brand awareness, engagement, foot traffic impact).
Provide recommendations based on local market trends and consumer behavior.

Requirements

• 4–7 years of experience in brand management, marketing, or related roles (F&B, hospitality, retail, or lifestyle brands preferred)
• Strong understanding of premium/lifestyle branding and visual consistency
• Experience managing multi-market or multi-store brand rollouts is a plus
• Excellent project management and stakeholder coordination skills
• Strong eye for design and detail; comfortable working closely with creative teams
• Data-driven mindset with ability to translate insights into action
• Excellent written and verbal communication skills
• Passion for coffee culture, Japanese design principles, or minimalist branding is highly valued

Preferred qualifications

• Experience in specialty coffee, F&B, or luxury retail branding
• Familiarity with social media strategy and content-led brand building