Business Development Executive

Noval Senior Care, owned by Family Tree Private Care is a premier private-pay home care and care management company serving older adults and medically complex clients across Texas, Colorado, and Oklahoma. We are known for concierge-level service, deep clinical credibility, and strong partnerships with hospitals, physicians, case managers, and senior living communities.

We are also part of a fast-growing healthcare services organization recognized on the INC 5000 list of America’s Fastest Growing Companies — offering both stability and meaningful growth opportunity.

If you are an experienced healthcare sales professional who wants ownership of a territory, strong leadership support, and real earning potential, this role is built for you.

As a Business Development Executive, you will own and grow referral relationships across your market. This is a true field-based, relationship-driven sales role — not inside sales, not call-center work, and not an entry-level position.

You will work with hospital case managers, discharge planners, physician practices, senior living operators, and community partners to position Family Tree as the preferred private-pay solution for complex discharges and long-term care needs.

Success in this role is measured by revenue growth, client admissions, and strength of referral partnerships — not activity for activity’s sake.

What You’ll Do

Drive Market Growth

• Develop and manage a defined territory with clear revenue expectations
• Build and deepen relationships with:

o Hospital and rehab case managers

o Social workers and discharge planners

o Concierge and specialty physicians

o Senior living and community partners

Convert referrals into active clients through consultative, solutions-based selling

Own the Sales Process

• Conduct client and family consultations when needed
• Collaborate closely with intake, clinical, and operations teams to ensure seamless onboarding
• Maintain a clean and accurate CRM pipeline
• Forecast revenue and manage your book of business with intention

Be a Visible Market Leader

• Represent Family Tree at industry events, professional associations, and networking groups
• Elevate brand presence and reputation in the community
• Act as a trusted resource to referral partners — not just a salesperson