Business Development Manager

The Business Development Manager works to improve an organisations market position and achieve financial growth. He/She prospects new clients by networking, cold calling, advertising or other means of generating interest from potential clients He builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. He plans persuasive approaches and pitches to convince potential clients.

He may manage the activities of others supporting business development. He works in a fast-paced dynamic environment, frequently travels to clients' premises, and attends networking events. He is familiar with client relationship management and sales tools. He is knowledgeable of the organisation's products and services, as well as trends, developments and challenges of the industry domain.

The Business Development Manager is self-motivated and capable of setting clear and meaningful goals. He displays high levels of resilience when faced with challenges. He understands the consultative selling approach and is able to leverage on and support the role that marketing place in attracting, qualifying and nurturing prospective customers. He is articulate and creative in utilising his product and customer knowledge to close deals.

Specific Responsibilities

Individual to be involved in:

1. Research potential clients, existing and new markets, products and services to identify new business opportunities.

2. Analyse business development approaches and strategies to determine their best use within the market.

3. Develop engagement plans and activities to build and strengthen relationships with clients.

4. Communicate client feedback and market sentiments to relevant internal stakeholders to enhance products and/or services.


Technical Skills and Competencies

1. Conduct negotiations to establish win-win outcomes for the organisation and able to communicate relevant information clearly and effectively in written and oral communication..

2. To identify reliable sources of essential business information and conduct customer needs analysis to determine market demand.

3. Learn organisational business skills related to business opportunities with business viability of business opportunities.


Mid-Career Pathways Programme = 6 months duration

See also

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