BYREDO / Penhaligon's Retail Manager

About

Mission
The Retail Manager is responsible for managing and developing retail business across assigned brands and retail channels, driving sales performance, strengthening store execution, and maintaining effective communication with retail partners. This role acts as a key link between the company, retail partners, and store teams, ensuring strong sales results and effective execution of retail strategies.
The role will also contribute to retail business development by identifying growth opportunities, strengthening retailer relationships, and supporting new store, promotional, and other retail initiatives.

Responsibilities

Retail Management & Sales Performance
• Manage retail performance across assigned brands and stores to achieve sales targets and business objectives.
• Monitor store sales, KPIs, productivity, and performance trends, identifying opportunities and areas for improvement.
• Develop and implement action plans with store teams to improve sales performance and productivity.
• Regularly visit stores and counters to assess performance, customer experience, market conditions, and competitor activities.
• Maintain regular communication with retail partners to share market insights, promotional plans, BA updates, and product information.
• Collect and consolidate feedback from BAs, store teams, and retail partners to identify market trends and opportunities.
• Provide regular updates and insights on sales performance, field feedback, key issues, and sell-in status to the Retail Director.

BA & Store Team Management
• Manage and support Beauty Advisors and store teams to achieve sales targets and deliver high standards of customer experience.
• Monitor BA performance through store visits, sales results, and customer feedback.
• Motivate and coach BAs to improve selling skills, product knowledge, and overall performance.
• Conduct regular field coaching and provide guidance on sales techniques, product knowledge, and brand standards.
• Partner with HR and relevant Retail teams on BA performance management, development, and staffing matters.
• Support BA deployment, rotation, and manpower planning in line with business needs

Promotion & Retail Execution
• Plan and coordinate retail promotions and activities with retailers and internal teams.
• Monitor the execution and effectiveness of promotions, GWP, samples, testers, and other retail initiatives.
• Gather market and competitor feedback from stores and retailers and identify opportunities to improve retail performance.
• Ensure consistent execution of brand guidelines, customer experience, and retail standards across stores.

Market & Competitive Insights
• Monitor market trends, competitor activities, retailer strategies, and customer behavior through regular store and market visits.
• Consolidate feedback from BAs, Store Managers, and retail partners and provide actionable insights to the Retail Director.
• Identify potential risks and opportunities within assigned retail channels and recommend appropriate actions.

Retail Projects & Business Development
• Support new store openings, relocations, renovations, and closures, ensuring smooth coordination between internal teams, retailers, and stores.
• Identify and support new retail business opportunities and expansion initiatives.
• Coordinate cross-functional retail projects and ensure timely execution of agreed action plans.

Requirements

• 8+ years of experience in retail management, field management, retail sales, or commercial functions within the beauty, luxury, or fashion industry.
• Proven experience managing retail stores, Beauty Advisors, and/or retail accounts in a multi-store environment
• Strong understanding of the luxury and beauty retail landscape, particularly department stores and other major retail channels.
• Experience managing relationships with retail partners and working with buyers or store-level retail counterparts is preferred.
• Strong understanding of retail sales performance, KPIs, and store productivity, with the ability to translate data into actionable plans.
• Strong interpersonal, communication, negotiation, and stakeholder management skills.
• Commercially minded with a strong hands-on approach to retail management.
• Fluent in Korean; English proficiency is a strong advantage.

Benefits

• 직원 건강 및 복지를 위한 다양한 프로그램
• 유연한 근무 시간 및 원격 근무 가능
• 통신비지원
• 복지포인트 지급
• 어학 지원
• 글로벌 네트워크와의 협업 기회