Campaign Manager
Job Description:
The campaign manager is responsible for the planning, setup, and execution of Display, Social media and search campaigns in accordance with the strategy and objective of our clients. These specialists use multiple interfaces, in a self-service capacity, to discover audiences and target them via media buying tools across various channels. Campaigns need to be maintained and optimized frequently to achieve KPI goal and deliver completely.
Responsibilities
:
- Grasptechnicalunderstandingofprogrammaticbuying,audiencebuyingandDSPs.
- Setupandlauncheachcampaigninthedesignatedmediabuyingplatform
- Proactively optimize for maximum performance anddelivery
- Developandmaintainrelationshipswithdata,inventory,andplatformvendors
- ManageanetworkofaffiliatesandpublishersforourAffiliationplatform
- Master or Bachelor in marketing or communication
- 2-5 years of experience in agency, media owner or ad tech company
- Keen interest in digital display media and advertising landscape, including key technologies, business models,ad products, and industry standard metrics.
- Exhibits technical and analytical aptitude, with a curiosity for testing new tools.
- Ability to demonstratetimemanagementanddelivertimelyresultsonownedprojects.
- Experience in affiliation and tracking is aplus
- Resourceful.
- Effective communicator andcollaborator.
- Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources foranalysis.
- Solution-oriented with a very keen eye for details
All your information will be kept confidential according to EEO guidelines.