Client Servicing Senior Executive/Assistant Manager, Events Management

The Client Servicing Executive will play a criticalrole in post-sales client management, event coordination and on-the-groundexecution support, ensuring a seamless delivery of events from confirmationthrough to completion.

This role is primarily focused on after-sales servicing, acting as the key liaison between clients, internal and external operational teams to ensure all event requirements are executed accurately, efficiently and to a high standard.

The position is responsible for managing confirmed clients, coordinating event logistics, supporting on-site execution, and ensuring an exceptional end-to-end client experience throughout the event lifecycle.

The ideal candidate should possess strong communication, organisational and problem-solving skills, with the ability to thrive in a fast-paced hospitality and events environment while managing multiple stakeholders and tight timelines.

1. Client Servicing & Post-Sales Relationship Management

• Serve as the primary point of contact for clients after event confirmation and throughout the event delivery phase.
• Manage ongoing client communication via email, phone calls and in-person meetings.
• Confirm and finalise all event requirements based on signed proposals and agreements.
• Ensure all client expectations are clearly understood, documented and communicated to internal teams.
• Conduct pre-event briefings and alignment sessions with clients.
• Provide timely updates to clients on event progress, logistics and operational arrangements.
• Handle client queries, changes and last-minute requests in a professional and solution-oriented manner.
• Maintain strong relationships with clients, ensuring a high level of satisfaction before, during and after events.
• Conduct post-event follow-ups to gather feedback and support future engagement opportunities.

2. Event Planning & Operations Support

• Translate confirmed event requirements into detailed operational plans and event orders.
• Coordinate closely with internal departments (operations, F&B, technical, housekeeping, security, etc.) to ensure smooth execution.
• Prepare and distribute detailed event briefs, setup plans and run sheets.
• Liaise with external vendors, AV partners, decorators, caterers and service providers.
• Oversee venue setup, event execution and teardown processes.
• Support rehearsals, walkthroughs and pre-event site inspections.
• Manage on-site event coordination and provide real-time troubleshooting when required.
• Ensure all event timelines, schedules and deliverables are executed according to plan.
• Monitor event quality and ensure adherence to venue standards and client expectations.
• Support post-event reporting, documentation and internal debriefs.

3. Marketing Support

• Assist in creating and coordinating basic marketing materials (Event invitations, EDM, Social media content etc..)
• Coordinate with internal and external partners on marketing and promotional initiatives.
• Support the promotion of upcoming events, programmes and partnership activities.
• Assist in maintaining event photo libraries, testimonials and event showcases.
• Support cross-marketing opportunities withstrategic partners and sponsors.

4. Administrative Support

• Maintain accurate records of confirmed events, client requirements and operational details.
• Update CRM systems with event status, client communications and post-event outcomes.
• Prepare event documentation, event orders, run sheets and correspondence.
• Track event timelines, approvals and internal coordination milestones.
• Assist in invoice tracking, purchase requests and vendor documentation.
• Support scheduling of meetings, site visits and internal coordination sessions.
• Prepare post-event summaries and basic reporting when required.

Key Competencies

• Strong client servicing and relationship management skills.
• Excellent communication and interpersonal abilities.
• Strong organisational and coordination skills.
• Ability to manage multiple events and stakeholders simultaneously.
• High attention to detail and operational accuracy.
• Strong problem-solving skills and ability to work under pressure.
• Team-oriented with the ability to collaborate across departments.
• Calm, proactive and solution-focused mindset during live events.

Preferred Experience

• Experience in hospitality, MICE, event management or client servicing roles.
• Strong understanding of event operations and on-site execution processes.
• Familiarity with venue management and vendor coordination.
• Basic knowledge of marketing and event promotion is an advantage.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience with CRM systems or event management tools is preferred.

Role Focus Summary

This role is primarily focused on after-sales client servicing and event execution, ensuring that all confirmed events are delivered smoothly, professionally and in alignment with client expectations.

The Client Servicing Executive acts as the bridge between sales and operations, ensuring that every event is successfully translated from concept to execution, while maintaining strong client relationships and delivering a premium event experience.