Community Fundraising Assistant Manager

The PETA Foundation seeks a dynamic and motivated Assistant Manager of Community Fundraising to help develop and execute the next viral fundraising campaign. In this role, you will drive PETA’s peer-to-peer brands and virtual silent auction. This position is perfect for an experienced community fundraiser and well-organized project manager who can channel the power of community and mobilize donors to spark change.

Position Objective:

Assist with the management of and work to grow community support for a variety of community-based fundraising programs

Primary Responsibilities and Duties:

• Assist in the development and implementation of a community fundraising strategy

• In consultation and verified compliance with the objectives, standards, and requirements communicated by PETA:

o Create comprehensive community/ peer-to-peer fundraising plans that align with the organization's goals and objectives

o Support and develop peer-to-peer fundraising brands (including Fundraise for Animals, True Friends Memorials, PETA Pack, Yard Sale Benefiting Animals.)

o Assist in overseeing ‘Jump Into Auction For Animals’ annual virtual silent auction

o Coordinate online individual fundraising campaigns on social platforms such as Meta/Facebook, Instagram, etc. With the support of PETA's Digital Ads department, provide guidance and support to participants who sign up for these fundraising campaigns.

o Design and conceptualize viral and micro fundraising campaigns to ensure growth, maximum penetration of core market areas, and opportunities for expansion

o Create personalized donor engagement and acknowledgment strategies

o Ensure that all annual monetary and acquisition goals are achieved or exceeded

o Evaluate and audit P2P programs, identify strengths and growth opportunities, and report on progress, testing strategies, and program development

o Develop and deploy creative marketing content to promote fundraising initiatives, increase community engagement, drive donor participation, and maximize reach and impact

o Assist with personal-event fundraising, including revenue and expense budgets, volunteer development, volunteer engagement, and event-day logistics

o Research crowdfunding platforms to create fundraising campaigns.

• Represent employer at workplace giving and other community events

• Perform any additional duties requested by the supervisor