Concepts Manager
Job purpose:
Support the development and implementation of new and existing retail concepts. Ensure the concepts are innovative, competitive, profitable and customer centric.
Key accountabilities:
Job specific accountabilities
Concept research
• Support the market research and analysis to identify the current and future trends, opportunities and challenges in the retail industry. Benchmark the best practices and customer expectations of the retail concepts.
• Gather and analyze the feedback and suggestions from the internal and external stakeholders on the existing and potential retail concepts.
Concept development
• Support the development and proposal of the retail concepts, including the concept name, description, value proposition, target market, etc.
• Ensure the concepts are aligned with the business strategy and customer needs. Coordinate with the senior concepts manager and the relevant stakeholders to obtain approvals and feedback on the proposed concepts.
Concept implementation
• Support the implementation of the approved retail concepts, ensuring compliance with the brand standards, operational requirements and quality guidelines.
• Monitor and report on the progress, performance and quality of the concept implementation.
• Support the management of the changes, issues and risks related to the concept implementation and escalate them as needed.
Concept support
• Support the guidance and support to the integration team on the integration of the retail concepts into the existing and new retail sites.
• Support the resolution of any issues or challenges related to the concepts.
• Support the regular audits and reviews to evaluate the performance and customer satisfaction of the concepts.
Generic accountabilities
Supervision
• Plan, supervise and coordinate all activities in the assigned area to meet functional objectives.
• Train and develop the assigned staff on relevant skills to enable them to become proficient on the job and deliver the respective section objectives.
Budgets
• Provide input for preparation of the department/section budgets and assist in the implementation of the approved budget and work plans to deliver section objectives.
• Investigate and highlight any significant variances to support effective performance and cost control.
Policies, systems, processes & procedures
• Implement approved department/section policies, processes, systems, standards and procedures in order to support execution of the department/section’s work programs in line with company and international standards.
• Comply with all applicable legislation and legal regulations.
Performance management
• Contribute to the achievement of the approved performance objectives for the department/section in line with the company performance framework.
Innovation and continuous improvement
• Design and implement new tools and techniques to improve the quality and efficiency of operational processes.
• Identify improvements in internal processes against best practices in pursuit of greater efficiency in line with best industry standards in order to define intelligent solutions for issues confronting the function.
Health, safety, environment (HSE) and sustainability
• Comply with relevant HSE policies, procedures and controls and applicable legislation and sustainability guidelines in line with international standards, best practices and company code of practices.
Reports
• Provide inputs to prepare MIS and progress reports for company management.
Communications & working relationships:
Internal
• Finance
• Retail sales
• Commercial
• Maintenance
External
• Vendors, architects, interior designers
• Contractors and construction companies
Qualifications, experience, knowledge & skills:
Minimum qualification
• Bachelor’s degree in the field of design and fine arts.
• Master’s or postgraduate degree in sales and marketing will be highly preferable.
Minimum experience, knowledge & skills
• Minimum 8 years’ experience working in the field of creative.
• Experience working in a creative, advertising or branding agency.
• Experience building, managing and evolving large brands.
• Experience in strategically developing creative solutions and campaigns across industries.