Content Creator

POSITION SUMMARY

The Content Creator is a hands-on, creative storyteller responsible for producing the day-to-day content that brings the Juanita’s Foods brand to life across digital and social channels. Reporting to the Senior Manager, Digital Media, this individual personally concepts, shoots, edits, and publishes short- and long-form content — video, photo, and static — that authentically connects with Hispanic and Latino consumers and the broader market. The role blends creative craft with cultural fluency: the Content Creator is as comfortable behind a camera and editing timeline as they are tapping into cultural moments, food traditions, and platform trends. Fluency in both English and Spanish and authentic understanding of Mexican cuisine and culture are central to the role.

KEY RESPONSIBILITIES

Content Creation & Production

• Concept, shoot, edit, and publish short- and long-form content (video, photo, static, and interactive) across platforms.
• Produce platform-native content for Instagram, TikTok, YouTube, Facebook, and X, optimized for each channel.
• Edit video and photo assets in-house with a fast, resourceful, do-it-yourself approach.
• Maintain a consistent brand voice, visual identity, and quality standard across all content.

Cultural & Bilingual Storytelling

• Create authentic English- and Spanish-language content that reflects deep understanding of Mexican cuisine, food traditions, and Hispanic/Latino culture.
• Translate cultural moments, holidays, and consumer occasions into timely, relevant content.

Trends, Community & Channel

• Identify platform trends, cultural moments, and algorithm shifts and quickly turn them into content.
• Support community management — responding to, engaging with, and participating in conversation in both English and Spanish.
• Assist with content scheduling and publishing against the digital content calendar.

In-Market & Event Content Capture

• Travel to markets, events, and brand activations to capture real-time photo and video content.
• Produce on-the-ground coverage and behind-the-scenes content at activations and customer/industry events.

Collaboration & Performance

• Partner with the Senior Manager, Digital Media and the broader marketing team to execute campaigns and brand initiatives.
• Use platform analytics to understand what resonates and continuously improve content.