Copywriter Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing!

We are one of South Africa’s largest retailers and we have a fantastic opportunity for an experienced, highly conceptual mid-weight copywriter. This role is for an in-house creative team based in Cape Town. Your goal will be translating marketing and branding strategies into innovative and exciting campaigns and will see you develop effective and meaningful ideas, content, copy and scripts.

We are looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts, and articulate messaging. The successful candidate will be a quick learner who has a versatile writing style.

You will need to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience.

MINIMUM QUALIFICATION:

Relevant tertiary qualification

Previous experience working closely with an Art Director (Advantageous)

MINIMUM EXPERIENCE:

5 years’ experience in copywriting for advertising or marketing agencies (conceptual copywriter experience)

Demonstrated knowledge/understanding of storytelling principles across various channels and digital

You must have previous advertising agency, copywriting experience.

Please submit a relevant portfolio of work along with your CV on application

COMPETENCIES REQUIRED:

Exceptional writing and research skills

Ability to work independently or with a team to meet deadlines

Excellent organizational skills and multitasking ability

Critical thinking skills

Ability to influence people through creative ideas and written work

Team player

Good interpersonal skills

KEY ACCOUNTABILITIES:

Working with the creative team to create exceptional creative work

Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional

Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.

Interpret creative briefs to develop concepts for execution with assigned brands

Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings

Write original copy and edit content for a range of marketing and communications materials

Collaborate with a team of account managers and creative staff, from concept development to delivery of final product

Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches

Revise copy based on internal feedback

Maintain up-to-date knowledge of communications- and client-related industry trends

Stay current on the appropriate style guidelines and brand voice for consistent messaging

Closing Date: 30 August 2026

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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