Counter Sales Representative

Position Summary

The Counter Sales Representative serves as the face of Betts Truck Parts & Service to customers visiting the store. This role provides a high level of customer service, product knowledge, and efficiency to ensure each customer has an excellent experience while representing and modeling the Betts Way.

Responsibilities and Duties

Counter Sales Representative I

• Represent Betts Company in a respectful, knowledgeable, and professional manner to customers, vendors, and other contacts.
• Respond to customer inquiries in person, by phone, or electronically regarding parts availability and pricing.
• Suggest related products to increase sales.
• Pull parts from stock or coordinate with the warehouse to fulfill orders, including service team requests.
• Restock and maintain organized showrooms.
• Serve as a product and vendor resource to educate customers and assist with purchase decisions.
• Navigate vendor websites to source products for customers.
• Continuously expand product and vendor knowledge.
• Keep sales software current with accurate sales and customer information.
• Process orders from the outside sales team and assist service staff with parts identification and sourcing.
• Complete transactions, including invoices, credits, and point-of-sale processing.
• Meet or exceed monthly sales goals.
• Record outbound calls to prospective customers and document lost sales.
• Communicate inventory discrepancies and pricing issues to the Branch Manager.
• Identify, measure, and bend U-bolts as needed.

Counter Sales Representative II

• Perform all Level I responsibilities.
• Maintain a daily average of 25 customer invoices.
• Accurately identify, measure, and locate common parts independently.
• Verify customer accounts and pricing without assistance.

Counter Sales Representative III

• Perform all Level I and II responsibilities.
• Act as a master parts identifier and verify market-accurate pricing, recommending adjustments when necessary.
• Provide input to the Branch Manager on purchase trends and stocking needs.
• Mentor, train, and support Level I team members

Why Work for Betts Truck Parts & Service?

• Vacation time, sick time, and 8 paid holidays
• Enjoy your weekends off
• Annual performance-based salary increases
• Bonus incentive programs
• Opportunities for career growth
• Referral bonuses for bringing in new talent
• Comprehensive health, dental, and vision coverage
• Company-sponsored life insurance coverage
• Yearly boot allowance
• 401(k) retirement plan