Data Analyst - Senior
The opportunity
In the role of a Marketing & Digital Sales Data Analyst, you help us understand our customers, optimize marketing campaigns, identify opportunities and patterns in our digital sales and marketing data, allocate resources effectively, and ultimately achieve better marketing and digital sales outcomes. Connect our platforms and optimize data usage to build a 360-degree view of the customer life cycle across their journey at Worldline.
Day-to-Day Responsibilities
- Gather, clean, and sort data through methods like website analysis, data export from various sources such as our internal platforms, Salesforce, digital advertising channels, Data Studio or surveys to help guide the decisions of the central marketing and digital sales team
- Reviewing marketing campaign results (like reach, engagement, leads, onboarding, revenue increase, etc) to improve campaign performance
- Analyze and identify patterns in the available data and present the findings to stakeholders with proposed actions; map the customer journey with data.
- Develop tactics and metrics to assess the effectiveness of existing marketing campaigns and put together reports, presentations, and other materials
- Use available data from marketing and sales to identify patterns and behaviour
- Identify possible data connections and optimize the current BI landscape
- Convert complex data findings into understandable text, tables, graphs, and/or data visualizations
- Review data from Digital Sales and prepare the weekly reports as well as data insights for the stakeholders
Who Are We Looking For
We look for big thinkers. People who can drive positive change, step up and show what's next – people with passion, a can-do attitude and a hunger to learn and grow. In practice, this means:
- Proven proficiency in Adobe Analytics and Power BI. Advanced Excel skills are essential; familiarity with SQL, Python, or R is a significant advantage
- Strong background in data mining, visualization, and the use of survey/query software
- Experience with intelligent marketing analytics platforms and Salesforce
- 1–3 years in digital marketing (ideally within international agencies or corporate environments), including direct experience managing annual budgets
- Proven track record in developing and executing effective digital marketing strategies, with a deep understanding of the digital sales funnel
- Bachelor’s degree in Marketing, Media, Digital Strategy, or an equivalent combination of education and professional experience
- Fluent English (C1 or higher) is required. German language proficiency is highly advantageous
- Flexible, goal-oriented individual who excels at independent, solution-driven work and maintains a high standard of quality in every project
Perks & Benefits
At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:
- Private medical & life insurance
- MyBenefit Platform
- Holiday allowance
- Public transportation allowance
- Meal allowance
- Annual bonus