Demand Generation Manager

Datamaran has been in ESG since 2014, before it was a category. Bridgestone, Dell, Cisco, Kraft Heinz, PepsiCo and NTT Data use our platform to govern the regulatory and non-financial risks that shape their strategy.

Our demand generation engine is young. In the past period we took digital and inbound from 18% of pipeline to somewhere between 35 and 40%. We want it at 70%. That is not the same work done faster. It asks for a different way of thinking, and for one person to own it.

That is this role. The foundations are there: channels are live, the first account-based programs are running and the BDR rhythm is set. What is missing is the funnel around it. Awareness programs that make us known before anyone is in market. Capture programs that turn that attention into demand. The content that carries both. You build that with us, with your own ideas.

In this role, you will:

• Own pipeline generation across paid search, paid social and third-party advertising, with a clear monthly target and a clear segment focus
• Design and run the awareness, capture and content programs that take digital and inbound from 40% of pipeline to 70%
• Run multiple campaigns in parallel from concept to brief to launch to reporting, on a six to twelve week horizon
• Build out account-based motions for priority verticals, working closely with sales on named-account coverage
• Partner daily with our BDR team in London on meetings booked, follow-up and what is converting
• Take a campaign from idea to production, with copy and creative that hold up on LinkedIn, on our website and in every awareness channel we run

What we need you to bring:

• Three years or more running demand generation in B2B SaaS. Two is enough if you have taken programs through a full cycle yourself. Demand generation specifically, not general growth or brand marketing
• A track record you can walk us through: programs you ran over a sustained period that produced quality pipeline, meetings that became opportunities and business that closed
• A working understanding of paid search and paid social. You do not have to be the person pressing every button in LinkedIn or Google, but you know what a healthy channel looks like and you spot it when one is not
• The judgement to recognize good copy and match it to the channel and the stage of the buyer's journey. AI takes care of a lot of the heavy lifting now, the standard is yours to set
• Day-to-day fluency in HubSpot and Salesforce
• The instinct to move fast on your own call, and to spend budget as if it were your own

Nice to have:

• Mid-market or enterprise experience with longer, multi-stakeholder buying cycles. A product-led, individual-user motion is a different sport
• Account-based programs run alongside sales and BDRs
• Modern outbound tooling such as Clay
• Interest in ESG, sustainability, regulatory or compliance topics. You do not need to be an expert

• The mission. Datamaran has been in ESG since 2014, before it was a category. The team genuinely cares about the impact our platform has, and that energy carries through every conversation, internally and with clients.
• The room. This is not a maintenance job. We have taken the first steps and we know where we want to end up. How we get there is largely yours to shape.
• The pace. Twelve years old with scale-up energy. Following our successful Series C funding round late 2024, we are entering an active growth phase across all departments and locations.
• The team you join. Donal leads Demand Generation from Leeuwarden and is your hiring manager and direct partner. You sit with the wider marketing team at our Leeuwarden hub and work daily with the BDR team in London.
• The reward. Base €53,000 to €66,000, plus 5% pension contribution via Bright, €100/month health insurance contribution, €75/month fitness allowance, 25 days PTO with our yearly closure between Christmas and New Year, and fully reimbursed commuting.
• The flexibility. Thursdays in-office at our Leeuwarden hub, the rest of the week is yours.