Demand Generation Marketing Manager

You will plan, execute, and optimize account-based marketing campaigns across owned channels, paid media, and events to drive new customer acquisition and sales-accepted opportunities. You will manage targeting, segmentation, messaging, event nurture, email programs, landing pages, global alignment, and campaign analytics in collaboration with sales and marketing teams.

Responsibilities

• Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns
• Use trade shows and company events to drive targeted prospect attendance
• Design pre-event and post-event nurture tracks
• Ensure rigorous pipeline follow-up
• Identify high-priority target accounts with SDRs and Sales
• Build segmented lists based on market priorities
• Create messages and creative tailored to target accounts and events
• Collaborate with Digital Marketing on media strategies
• Build and run regional email programs and direct marketing efforts
• Optimize landing pages to convert interest into sales-accepted opportunities
• Implement and scale localized acquisition strategies
• Measure campaign and event effectiveness with analytics tools

Requirements

• 3+ years of experience in B2B demand generation or integrated marketing
• 5+ years of experience in marketing or a similar field
• Proficiency with ABM and marketing automation tools
• Analytical experience using data to optimize campaigns
• Native spoken and written Swedish
• Fluent spoken and written English
• Willingness and ability to travel domestically and internationally 20% or more