Digital Campaign and Engagement Manager

About the job

Term: 12 months
Location: Abu Dhabi, UAE
Division: Cards
Reports to: TBC

Purpose of the project

This role looks to drive business growth through greater cross-sell and up-sell initiatives to over 1 million customer base. The ideal candidate would be a digital marketing professional capable of developing and deploying effective digital campaigns, working with marketing agencies in creating content and leveraging technical tools to implement.

Core responsibilities and accountabilities

• Strong digital campaign and engagement manager who can be onsite full-time for immediate hire
• Design and launch targeted customer engagement campaigns, including formulating ideas, building sound business cases, securing stakeholder approvals (e.g., finance, compliance), working with marketing for creation, and then leveraging digital campaign tools to deploy
• Analysing campaign performance, measuring customer engagement and business impact, and translating insights into actionable improvements for future performance
• Develop and manage multi-channel digital marketing strategies to increase customer acquisition and retention, whilst also managing the portfolio contact policy (e.g., how many communications a customer receives)
• Monitor industry trends and competitor activities to identify new opportunities for digital engagement

Knowledge and experience

• 4 years experience in digital marketing, revenue growth management, or customer engagement
• Banking or fintech experience, with exposure to technical tools such as Adobe Campaign or similar
• Previous experience in delivering regular reports on campaign effectiveness and presenting recommendations to senior management

Mandatory skills

• Previous experience within banking, payment and card solutions, or the fintech industry
• Regional experience across the GCC
• Excellent communication skills (written, verbal, and presentation) in English; proficiency in Arabic is an advantage
• Marketing technology experience including analysis, optimisation, customer engagement, and personalisation
• Experience with campaign platforms such as Dynamic 365, Adobe Campaign, or similar

Preferred skills

• Adept in measuring campaign performance, ROI, and customer engagement through analytics tools
• Leveraging personalisation, segmentation, and marketing automation platforms (Martech) to enhance customer experience