Digital Marketing & Communications Manager

This role will lead creation and execution of integrated digital marketing calendars and campaigns targeted to Pharma and Biotech Industries, Universities, and Healthcare Organizations/Pharmacies to drive maximum enrollment and usage for USP Education programs, subscriptions, and content licensing. The position plays a critical role in the organization’s ability to increase program and product awareness, customer engagement and deliver KPIs that drive growth. The incumbent oversees development of creative, content and assets (video, white papers, graphics, images, copy, etc.) for targeted digital marketing channels including social, email, and web in collaboration with other digital marketing and global communications staff.