Digital Marketing Coordinator

Digital Marketing Coordinator

Job Description

Department: Marketing & Communications

Job Status: Full-Time

FLSA Status: Salary, Non-Exempt

Reports To: Corporate Communications Manager

Location: The Woodlands, TX

Amount of Travel Required: up to 15%

Work Schedule: Monday - Friday, 8 a.m. - 5 p.m. (Overtime as needed.)

Positions Supervised: n/a

AIP Level: 7

POSITION SUMMARY: The Digital Marketing Coordinator supports the execution of B2B digital marketing initiatives to strengthen brand presence, drive engagement, and support business growth for the Beusa Family of Companies. This role focuses on social media, branding, and graphic design, requiring a creative and detail-oriented professional.

ESSENTIAL FUNCTIONS: (The following duties and responsibilities are all essential job functions, as defined by the ADA, except for those that begin with the word "may")

• Assist in the development and execution of digital marketing campaigns across web, email, and social media platforms.
• Manage and execute social media strategies across platforms (e.g., LinkedIn).
• Create, schedule, and publish engaging content aligned with brand messaging.
• Monitor social channels, respond to comments/messages, and engage with target audiences.
• Track performance metrics and provide insights to improve engagement and reach.
• Develop visually compelling digital assets, including social media graphics, email templates, and marketing materials.
• Support with development of organizational newsletter.
• Ensure consistency of brand identity across all digital channels and campaigns.
• Collaborate with marketing and communications teams to reinforce brand standards.
• Performs other related duties as assigned to assist with successful operations and business continuity.