Digital Marketing Manager
You will develop and optimize paid and organic digital initiatives in the UK, generate sales opportunities, analyze campaign performance, manage localized content and webpages, create landing pages, improve local SEO, and test acquisition channels.
Responsibilities
- Develop and implement paid and organic social initiatives
- Maximize lead generation in the UK market
- Generate sales accepted opportunities through digital channels
- Analyze campaign and promotion effectiveness
- Optimize campaigns daily
- Manage localized content and webpages
- Create landing pages and web translations
- Optimize local SEO
- Test programmatic and forum channels
Requirements
- 3+ years of digital marketing and customer acquisition experience
- B2B technology experience
- Paid social
- Organic social
- SEA
- SEO
- Programmatic advertising
- Campaign creation and optimization
- Google Analytics
- Salesforce
- Marketo
- Looker
- English fluency
- Ability to travel internationally
- Social video production