Digital Marketing Manager

KEY RESPONSIBILITIES

1. Social Media Management

• Develop and own ARIA Bioscience’s social media strategy across LinkedIn, Instagram, Meta, and emerging platforms

• Plan and manage monthly content calendars that communicate ARIA’s science-backed positioning and clinical innovations in an accessible and engaging manner

• Grow and manage online communities; moderate discussions and respond to enquiries in a timely and professional manner

• Run and optimize paid social media campaigns (Meta Ads, LinkedIn Ads) to drive brand awareness, lead generation, and patient/client engagement

• Track and report on platform metrics including reach, engagement, follower growth, and conversion, with actionable recommendations

2. Trade &Medical Artwork Design

• Oversee the production of trade marketing materials including product brochures, clinical datasheets, banner graphics, event collateral, and supplement packaging assets for ARIA Lab Rx

3. Digital Campaigns & Content Marketing

• Plan and execute integrated digital campaigns across SEO, SEM, email, and content channels to drive qualified traffic and leads

• Write and edit compelling long-form and short-form content including blog articles, health education pieces, email newsletters, and web copy that reflect ARIA’s authoritative voice in bioscience

• Manage and maintain ARIA Bioscience’s website (ariabioscience.com and arialabs.com), ensuring content is current,SEO-optimised, and aligned to the patient/client journey

4. Analytics & Performance Reporting

• Set up and maintain performance tracking across Google Analytics, Meta Business Suite, and other digital marketing tools

• Define, monitor, and report on KPIs including website traffic, lead conversion rates, social engagement, and campaign ROI

• Provide regular performance dashboards and executive summaries to senior leadership with strategic insights

5. Brand, Partnerships & Events

• Uphold and evolve the ARIA Bioscience brand identity across all digital and print touchpoints

• Support the planning and promotion of ARIA’s clinical events, wellness workshops, and thought leadership programmes

• Manage relationships with creative agencies, media vendors, print partners, and digital platform representatives

• Identify collaboration opportunities with healthcare influencers, KOLs, and wellness communities aligned with ARIA’s mission

REQUIREMENTS

Education& Experience

• Bachelor’s degree in marketing, Communications, LifeSciences, or a related discipline

• Minimum 5 years of digital marketing experience, with at least 2 years in healthcare, pharmaceutical, nutraceutical, or medical aesthetics sectors

• Demonstrated experience managing brand social media accounts and paid digital campaigns

• Proven track record in producing or overseeing trade and medical marketing materials

Skills &Competencies

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent; familiarity with Canva for rapid production

• Experience with CMS platforms (WordPress or Wix) and email marketing tools (e.g. Mailchimp, HubSpot)

• Data-driven mindset with hands-on experience in Google Analytics 4, Meta Ads Manager, and SEO tools

• Strong project management skills; able to handle multiple campaigns and deadlines simultaneously

• Collaborative communicator who can work effectively with clinicians, scientists, and business stakeholders

• Passion for health, longevity, and the future personalized medicine is a strong advantage

WHAT WE OFFER

• Competitive salary package commensurate with experience

• Annual performance bonus

• Hybrid work arrangement from our Suntec City office

• Opportunities to grow with a fast-scaling bioscience company in Singapore and the region

• Collaborative, mission-driven team culture