Digital Marketing Manager

Job description

As an integral part of beOnd’s marketing team, you will be responsible for executing beOnd’s digital marketing strategy, with a focus on managing channels and campaigns which enhance and optimise awareness and conversion. You will also assist the VP Brand & Marketing in delivering beOnd’s overall marketing strategy in support of the company’s global network expansion.

Duties and responsibilities:

• Manage the day-to-day operations of beOnd’s marketing strategy, with a focus on digital initiatives.
• Design, implement, and manage performance marketing campaigns (PPC, display, social, programmatic, etc.) that drive direct website bookings.
• Manage and optimise multiple owned and third party channels (Google Ads, Facebook, Instagram, LinkedIn, OTAs etc.) to increase traffic and boost conversions.
• Create and optimise paid and organic social campaigns, ensuring they are on-brand and effectively reaching target audiences.
• Collaborate with Commercial, IT and Brand teams to integrate digital marketing strategies with overall business goals, focusing on optimising the user journey on beOnd’s digital platforms to maximise booking conversions.
• Use analytics tools to monitor, measure, and report on the effectiveness of digital marketing campaigns and social media activities, making data-driven decisions to optimise performance.
• Assist the Head of Marketing in executing other marketing deliverables in support of current and new routes and targeting both direct customers and trade partners.
• Monitor and manage online brand reputation, providing guidance on responses to customer inquiries and feedback across social media platforms.
• Gather customer insights and sentiment from digital and social media channels to educate internal stakeholders and inform broader marketing and commercial strategies.
• Stay updated with digital marketing trends, social media tools, and emerging technologies to continuously improve and expand digital marketing efforts.

Competencies:

• Mature and articulate, with excellent communication and interpersonal skills and proven track record in building effective working relationships with cross-functional teams and senior stakeholders.
• A self-starter with strong project management and organisational skills, experienced in multitasking and juggling a complex workload.
• Resilient and hands-on, with a high degree of flexibility and adaptability to shift focus, and a collaborative spirit to support priorities as needed in a dynamic start-up environment.
• Sound analytical and reporting skills to assess effectiveness and ROI of digital campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of experience in digital marketing, with a proven track record in managing digital channels.
• Proficiency in digital marketing tools and platforms, including CRM software, Google Analytics, SEO tools, and social media management tools.
• Solid understanding of digital marketing integration into overall marketing and sales strategies.
• Strong background in content creation, copywriting, and visual storytelling, with the ability to craft compelling messages tailored to various digital platforms.
• Knowledge of the latest digital marketing trends, online consumer behavior, and digital technology developments.