Digital Marketing Manager, Paid Media

About the Role

Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence.

You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.

What You’ll Do

• Lead end‑to‑end paid media strategy and execution across multiple channels.
• Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
• Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
• Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
• Analyze campaign performance and translate data into actionable recommendations.
• Partner cross‑functionally to ensure paid media integrates seamlessly across the marketing ecosystem.
• Act as a strategic advisor—helping teams make smarter decisions about channels, budgets, and audience strategy.

What You Bring

• Strong experience managing B2B SaaS paid media programs.
• Advanced expertise in LinkedIn Ads; solid experience with paid search, display, and video.
• Hands‑on experience with 6sense or comparable ABM/intelligence tools.
• Excellent analytical and financial skills, including advanced Excel proficiency.
• Ability to influence and lead without direct authority.
• An omni‑channel mindset and curiosity about evolving martech capabilities (e.g., CDP, DAM).

Why This Role Is Different

• You’ll operate at a strategic level while staying hands‑on.
• You’ll influence how a global marketing org plans and spends—not just run campaigns.
• You’ll help shape the future of paid media at an enterprise B2B SaaS leader.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.