Digital Marketing Section Manager

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, electromechanical and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our main divisions:

• alfanar Electric
• alfanar Construction
• alfanar Building Systems

alfanar Electric

alfanar Electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar Electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanar’s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

Drive the development and execution of comprehensive digital marketing strategies and campaigns to achieve the company's marketing objectives. Oversee a range of digital marketing activities, including but not limited to search engine optimization (SEO), social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation, persona development, and the creation of engaging digital content that resonates with the target audience. Responsible for performance monitoring, analytics, and reporting, helping the company maintain a competitive edge in the digital landscape and achieve its marketing and business goals. Collaborate with cross-functional teams and stay abreast of industry trends.

Functional responsibilities

Audience segmentation and persona development:
Innovate and execute creative and measurable plans for building, growing, and maintaining lists and appropriate audience segmentation and personas.

Digital marketing campaign management:
Create and implement digital marketing campaigns, including lead generation, remarketing, and nurture campaigns on different platforms in coordination with sales and marketing teams.
Collaborate with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation, and reengagement campaigns.

Performance reporting and analytics:
Periodically report on performance metrics and key analytics, including relevant metrics for key competitors.
Track, report, and analyze website analytics and SEO initiatives and campaigns to draw key recommendations around website optimization.

Organic search and SEO:
Execute and improve all organic search tactics for Google and other search engines like Bing.
Work with content and marketing teams to drive SEO in content creation and promotion.
Perform ongoing keyword expansion, including identification and implementation of keyword opportunities.
Identify trends and insights to achieve maximum ROI in organic campaigns and implement steps designed to improve SEO.

Social media management:
Participate in developing and executing a proactive social media content calendar consistent with the company's brand voice and marketing initiatives.
Develop, manage, optimize, and analyze social media advertising campaigns across the company's three divisions.
Supervise the community management on different channels.
Manage social media accounts in a secure and professional way.
Maintain dashboards to measure the growth, engagement, and ROI within the major social platforms.
Audit and monitor trends in social media channels, tools, and metrics to increase the effectiveness of the company's social media efforts.

General responsibilities

HR proficiency:
Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
Ability to recognize low performers and guide them to improve or release them.
Ability to treat subordinates equally without any discrimination.
Assessment criteria of subordinates is performance that leads to planned results.
Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:
Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
Able to anticipate problems and make the necessary proactive steps to prevent them.
Ability to take necessary and proper timely decisions.

Delivery:
Deliver the required results in a timely manner with required quality and cost.

Making a tangible difference:
Must make a tangible difference to his area of operation and exceed business expectations.

Business planning and performance:
Able to transform the corporate goals into business plans.
Able to plan, follow-up and execute those plans, whether they are annual or development plans.
Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
Provide periodic work progress reports.
Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational development:
Develop the organizational structure according to the current requirements taking into consideration future and development plans.
Ensure availability of job descriptions for all job roles and deployment.

Business process improvements:
Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
Promote the automated systems and use them fully, to spread its culture.

Quality:
Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:
Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, safety and environment:
Ensure a safe, secure, and legal work environment as per the standard regulations.

Qualification

Bachelor in Marketing & Communication

Experience

6 to 10 years

Skills

• Market analysis
• Market research
• Market segmentation analysis
• Marketing and sales strategies
• Marketing programs
• Marketing strategies