Digital Marketing Specialist
Full-time Digital Marketing Specialist is needed for an on-site job located in Helwan.
For one of our clients, E-commerce specializing in personal care and home appliances.
Working days: 6 days a week, Friday off.
Work Type: Full time On-site.
located: Helwan.
Competitive salary with commission on sales.
What you will do:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.
- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space, and airtime.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
Requirements
- 2-3 years of experience in Google Ads.
- 2-3 years of experience in e-commerce.
- Proven experience as a Media Buyer or similar role; experience in digital media is preferred.
- Familiarity with media buying, planning, and research.