Digital Marketing Specialist

Job Summary:

FLEXTRADES is a rapidly growing national provider of workforce solutions recognized by Staffing Industry Analysts as a 2026 Best Place to Work. We are seeking an innovative and results-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for managing and optimizing the company’s digital presence across website management, search marketing, social media, and blog content initiatives. You will work closely with marketing, sales, recruiting, and leadership to execute strategies that increase brand awareness and digital presence, drive website traffic, generate qualified leads, and support overall business growth.

The ideal candidate is both analytical and creative, with hands-on experience in digital marketing platforms, social media management, SEO/SEM, and content creation.

Duties & Responsibilities:

• Website Management: Maintain and optimize company website content, landing pages, user experience, and conversion paths to support marketing and business objectives.
• Search Marketing (SEO/SEM): Develop and execute organic and paid search strategies to improve website and digital footprint visibility, increase traffic, and generate qualified leads.
• Social Media Management: Plan, create, schedule, and manage content across company social media platforms to increase engagement, audience growth, and brand awareness.
• Blog & Content Development: Coordinate and develop blog articles, website content, and other digital assets aligned with company messaging, campaigns, and SEO best practices.
• Digital Campaign Execution: Support integrated digital marketing campaigns across multiple channels including email, paid advertising, social media, and web.
• Analytics & Reporting: Monitor, analyze, and report on website traffic, campaign performance, SEO rankings, social engagement, and lead generation metrics; provide recommendations for continuous improvement.
• Content Optimization: Optimize digital content using SEO best practices, keyword strategies, and audience insights to improve performance and discoverability.
• Marketing Collaboration: Work cross-functionally with sales, recruiting, operations, and leadership teams to support business initiatives and promotional campaigns.
• Brand Consistency: Ensure all digital marketing materials and communications align with company branding and messaging standards.
• Platform Management: Manage digital marketing tools and platforms including website CMS, social scheduling tools, analytics platforms, and advertising accounts.
• Trend Monitoring: Stay current on digital marketing trends, search engine updates, emerging platforms, and industry best practices.
• All other duties as assigned.