Digital Marketing Specialist / WordPress Developer
This is a remote position.
Sryde Digital Marketing is a remote digital marketing agency rooted out of the Niagara region of Ontario, Canada. We strive to learn our clients business objectives first, then develop and execute a custom digital marketing strategy to help achieve them. The specific digital marketing services we offer include website creation, website hosting, search engine optimization, paid search ads, social media management, email marketing, logo and graphic design, and strategizing /consulting.
We are looking for a passionate Digital Marketer who ideally also has some WordPress experience. You will be responsible for managing and executing all client Facebook and Instagram accounts, all client Google Ads accounts, as well as some WordPress website creation/development and perhaps some graphic design work. We are a small business, and hence we need someone who is versatile and is excited to shift from one discipline/task/client to another fairly seamlessly and willingly day to day based on client needs and priorities.
This is a full-time, permanent, salaried position requiring 5 work days per week. We offer a full benefits package and the opportunity for growth in the future.
Requirements
DUTIES AND RESPONSIBILITES:
- Full management and execution of all client Facebook and Instagram accounts, including strategy development, post creation/curation and scheduling (including graphic design and copywriting), reporting/analytics, and communication/meetings with clients. Occasional basic photography at client sites may be required as well.
- Full management and execution of all client Google Ads accounts, including ad creation, research and budgeting recommendations, communication/meetings with clients, periodic monitoring and optimization, and reporting/analytics.
- Constant monitoring of key objective metrics/KPIs for all accounts and optimising/make adjustments to achieve them
- Staying abreast of and researching the Meta platform and the Google Ads platform to find and understand new features and tools and recommend implementation for clients when relevant
- Act as a WordPress web developer, including converting graphic layouts and wireframes into working WordPress websites, installing and configuring commercial WordPress plug-ins and themes, acting on client requests for their websites through our support desk including email and phone communication with clients, and related work
- Act as a backup graphic designer when needed
- Answer the company support phone line when required/requested
- Engage in our team meetings to provide updates on work and communicate issues and ideas
- Use our project management tool to record tasks and track time spent on projects
- Assist the President in client sales meetings and with proposals as requested
- Other duties as assigned by Management
REQUIRED SKILLS AND COMPETENCIES:
- Proficiency & experience with creating content for and managing/strategizing/contributing to Facebook and Instagram accounts, ideally for clients in an agency setting
- Knowledge of social media management/scheduling software
- Proficiency & experience managing/working on Google Ads accounts, and an understanding of all key metrics and measurement objectives
- Good writing skills and a good command of the English language
- Experience with graphic design, preferably using Adobe Photoshop/Adobe Creative Suite
- Excellent communication skills
- Some experience building and managing websites with WordPress
- Diligence and a keen attention to detail
- Display of integrity and a positive attitude at all times
- The ability to work independently with limited supervision
- A willingness to shift from task to task with short notice and/or when priorities change
ALSO NOTE...
Sryde Digital Marketing is a small company, and hence versatility of its team members is very valuable. Preference will be given to candidates who have skill in and/or are willing to learn and work on other areas of our services to clients, including:
- UI/UX/graphic design, especially of websites
- SEO strategy / implementation
- Photography
- Custom web development, especially using PHP/MySQL/Javascript
- Google Analytics interpretation and analysing website statistics to recommend improvements
- Email marketing platforms and commercial email creation (notably MailChimp and Klaviyo)
EDUCATION:
- A University degree or College diploma in Business, Communications, Graphic Design, Computer Programming or related field, or equivalent experience
Benefits
JOB SETTING:
This is a virtual, "work from anywhere" position, with rare exception for very occasional in-person meetings. You will be required to provide your own hardware (computer, phone) and internet connection. You will need to be connected to certain tools (internal staff messaging system, email, project management tool, phone app) while working. You will be provided with access to cloud-based tools and software to use on your own computer to work from.
Although this is a virtual position, preference will be given to those living in or around the Niagara region, where our other employees reside in case rare in-person meetings are required or staff gatherings are held.
WORKING DAYS AND HOURS:
This is a full time, permanent, salaried position consisting of 40 hours per week. Your regular working days/hours will be Monday to Friday during business hours, but some rare exceptions to this can occur (for instance, when clients require that a meeting be outside of office hours, or social media coverage is required for special events).
COMPENSATION:
Salary will be based on your skillset, experience, and willingness to learn and execute other areas of service for our clients outside of development. You will also receive a comprehensive benefit package paid for by the company.