Digital Marketing Support Specialist

Basic Description:

The Digital Marketing Support Specialist will provide operational support across Flat Branch’s CRM platforms, serving as the first point of contact for user support, troubleshooting, and training. They will assist the Digital Marketing team with maintaining assets, managing social media scheduling and reporting, and coordinating content approval workflows. The Digital Marketing Support Specialist will also help research industry trends, compile analytics reports, and support strategy presentations to loan officers and referral partners as needed. This role requires strong organizational skills, attention to detail, and the ability to communicate clearly with team members and employees across the organization.

Candidates must be located within driving distance of a Flat Branch office in: AR, FL, IA, KS, MI, MO, NE, OK, TN, TX.

Responsibilities:

• Provide day-to-day operational support across CRM platforms including Total Expert, Experience.com, and others as assigned, serving as the primary point of contact for basic user support and troubleshooting
• Serve as first point of contact for CRM support tickets, escalating complex issues to senior team members as needed
• Assist the Marketing team in maintaining and uploading marketing assets including email templates, flyers, and campaign materials
• Support ongoing CRM training initiatives including user onboarding, platform walkthroughs, and ongoing education for new and existing users
• Coordinate content approval workflows with senior staff and team leads prior to publishing
• Serve as the primary point of contact for social media scheduling across multiple platforms for Social Surge, our automated social media service for loan officers, ensuring content is published accurately and on time
• Pull and compile social media performance reports upon request for Social Surge program participants
• Monitor daily social media activity across channels and flag any issues or anomalies to the appropriate team member
• Assist corporate social media team as needed
• Assist with researching industry trends and compiling analytics reports for marketing leadership
• Provide strategy presentations to loan officers and referral partners as needed
• Keep active communication with applicable participants on marketing tickets
• Any other digital marketing tasks as needed