Director, Category Growth Marketing
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Position Summary
The Director, Category Growth Marketing is responsible for defining and executing the long-term growth strategy for key business categories, driving sustainable revenue growth, customer acquisition, retention, and market expansion. This leader will oversee category marketing investments, lead high-impact growth initiatives, and partner closely with Product, Sales, Merchandising, Finance, Analytics, and Executive Leadership teams to accelerate business performance.
The ideal candidate combines strategic vision, commercial acumen, customer-centric thinking, and data-driven decision-making to identify growth opportunities and build scalable marketing programs that deliver measurable business results.
Key Responsibilities
Category Growth Strategy & Business Leadership
- Develop and own the multi-year growth strategy for priority categories, aligned with overall business goals.
- Drive category revenue, profitability, customer growth, and market share expansion.
- Identify emerging market opportunities, customer trends, and competitive dynamics to shape growth priorities.
- Establish category growth roadmaps and investment strategies that support short-term performance and long-term business objectives.
- Serve as a strategic advisor to senior leadership on category growth opportunities and risks.
Revenue & Demand Generation
- Lead integrated growth marketing strategies across acquisition, engagement, retention, loyalty, and lifecycle programs.
- Partner with channel marketing teams to optimize investments across digital, social, CRM, partnerships, content, and offline channels.
- Drive category-specific demand generation initiatives to increase customer adoption, repeat purchase behavior, and customer lifetime value.
- Ensure effective allocation of marketing budgets to maximize ROI and business impact.
Customer & Market Insights
- Champion customer-centric decision-making through deep understanding of customer behaviors, motivations, and purchasing patterns.
- Leverage data analytics, market research, and customer insights to identify growth opportunities.
- Translate insights into category strategies, go-to-market plans, and marketing initiatives.
- Monitor competitive trends and industry developments to maintain category leadership.
Cross-Functional Leadership
- Partner closely with Product, Commercial, Merchandising, Operations, Analytics, Finance, and Sales leaders to align category growth initiatives.
- Influence executive stakeholders and build organizational alignment around strategic priorities.
- Lead cross-functional growth programs from ideation through execution and measurement.
- Support product launches, category expansions, seasonal campaigns, and strategic business initiatives.
Performance Management & Optimization
- Establish and manage category performance frameworks, KPIs, and reporting mechanisms.
- Drive a culture of experimentation through testing, optimization, and continuous improvement.
- Monitor business performance and proactively identify opportunities for acceleration and risk mitigation.
- Present business reviews, growth insights, and strategic recommendations to executive leadership.
Team Leadership & Talent Development
- Build, lead, and develop a high-performing category growth marketing team.
- Coach team members on strategic thinking, analytical problem-solving, and execution excellence.
- Foster a culture of accountability, collaboration, innovation, and customer obsession.
- Establish organizational capabilities that support future growth objectives.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Economics, Analytics, or related field.
- 10+ years of experience in Growth Marketing, Category Management, Product Marketing, Commercial Strategy, E-commerce, or related disciplines.
- 5+ years of experience leading high-performing teams.
- Demonstrated success driving significant revenue growth and business impact through strategic marketing initiatives.
- Strong experience developing growth strategies and executing large-scale marketing programs.
- Expertise in using data and analytics to drive decision-making and business performance.
- Exceptional stakeholder management and executive communication skills.
Preferred
- MBA or advanced degree preferred.
- Experience within e-commerce, marketplace, retail, technology, consumer products, or high-growth environments.
- Experience managing multimillion-dollar marketing budgets.
- Strong knowledge of customer acquisition, CRM, lifecycle marketing, loyalty, and retention programs.
- Familiarity with advanced analytics tools such as SQL, Tableau, Power BI, Adobe Analytics, or Google Analytics.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
- LinkedIn Profile optional
- Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent. choose one
- 1. What is your nationality? choose one
- 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/). choose one
- 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied. choose one
- 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process. choose one
- 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent. choose one
- 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues. choose one
- 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group; choose one
- - Name of Relative(s) / 親屬姓名: optional
- - Relationship / 關係: optional
- - Working Org / Team / 任職組織/團隊: optional
- 1. Are you currently, or have you been a government official, public servant, or employee of a public institution who may be subject to post employment or reemployment restrictions under applicable laws or regulations? choose one
- 2. Do you acknowledge and agree that where required under applicable laws or regulations: choose one · optional
- You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [[email protected]]. choose one
- Document Policy choose one