Director, Global Marketing

The Director, Global Marketing is responsible for developing and executing MaxCyte's global marketing strategy to support commercial growth, strengthen the Company's brand, and generate qualified demand across its cell engineering platform, products and services. Reporting to the General Manager, Americas, this role partners closely with Sales, Product Management, Business Development, and Scientific teams, to deliver integrated marketing programs that increase customer engagement, support revenue growth, and enhance brand awareness.

This is a highly collaborative, hands-on leadership role responsible for leading a small, high-performing marketing team while also contributing directly to strategy development and execution.

Marketing Strategy & Planning

• Develop and execute global marketing plans aligned with the Company's commercial objectives.
• Translate business priorities into integrated marketing programs that support revenue growth and market expansion.
• Partner closely with Sales to develop campaigns that generate qualified leads and accelerate pipeline growth.
• Monitor market trends, competitive activity, and customer insights to identify new marketing opportunities.

Brand & Communications

• Own the Company's global brand strategy and ensure consistent messaging across all customer-facing channels.
• Direct development of marketing collateral, sales enablement materials, scientific content, digital assets, technical documentation, and customer communications.
• Manage the corporate website and continuously improve customer experience, SEO performance, and digital engagement.
• Lead public relations activities that strengthen MaxCyte's visibility with customers, partners, industry organizations, and scientific media.
• Support corporate communications initiatives, including announcements related to scientific, commercial, and business milestones.

Demand Generation & Digital Marketing

• Develop integrated demand generation campaigns using digital marketing, email marketing, paid media, social media, events, webinars, and content marketing.
• Measure campaign performance using defined KPIs and continuously optimize marketing effectiveness.
• Collaborate with Sales to improve lead quality, conversion rates, and marketing contribution to pipeline.
• Leverage marketing technologies and analytics to improve customer engagement and marketing efficiency.

Events & Customer Engagement

• Develop and execute the Company's global conference, trade show, and event strategy.
• Identify opportunities to expand customer engagement through scientific meetings, customer education programs, webinars, and thought leadership initiatives.
• Oversee development of customer presentations, product literature, and promotional materials.

Team Leadership

• Lead, mentor, and develop a small, high-performing marketing team.
• Manage external agencies, designers, writers, and other marketing vendors to maximize quality and cost efficiency.
• Establish processes, priorities, and workflows that improve team effectiveness and execution.

Budget & Performance

• Develop and manage the annual marketing budget.
• Track marketing performance using metrics including lead generation, website engagement, campaign ROI, digital performance, and brand awareness.
• Recommend improvements based on performance data and changing business priorities.
• Comply with all applicable Company policies regarding health, safety, and the environment.