E-Commerce Business Line Director

You will lead and grow one of the company's largest revenue and profit streams: the global sales performance of the Ledger e-commerce website across all countries. You will define and execute the global e-commerce strategy, optimize the user journey, and drive D2C growth across international markets. You will be ultimately accountable for overall sales performance, conversion rates, and revenue generation of the website globally. Operating with a General Manager mindset, you will orchestrate collaboration between marketing, performance marketing, product, tech, and data teams. You will directly manage the team developing Ledger's global affiliate network, and continuously optimize the funnel to maximize website performance and convert traffic into sales, while maintaining expert insight into global e-commerce trends and localization strategies.

Responsibilities

• Define and execute the global e-commerce strategy
• Optimize the user journey and drive D2C growth across international markets
• Own overall sales performance, conversion rates, and revenue generation of the e-commerce website globally
• Operate with a General Manager mindset and lead cross-functional collaboration
• Act as the central orchestrator between marketing, performance marketing, product, tech, and data teams
• Manage the team developing Ledger's global affiliate network
• Optimize the funnel and maximize website performance to convert traffic into sales
• Maintain expert understanding of global e-commerce trends, localization strategies, competition, and consumer needs

Requirements

• Strong quantitative and strategic commercial acumen including pricing strategy, inventory management, upsell and cross sell, international markets, shipping, tax and duties
• At least 10 years of experience in General Manager (GM)-like roles
• Track record of success running a large-scale, high-volume global e-commerce and D2C sales business
• Proven results running an e-commerce website with high efficiency, optimizing user engagement and conversion rate optimization (CRO)
• Exceptional analytical skills with deep understanding of e-commerce metrics and performance marketing mechanics
• Proven ability to exert influence in a highly matrixed organization without relying on direct reporting lines
• Total English fluency
• Strong appetite for AI

Benefits

• Hybrid work policy allowing work from home up to 3 times per week
• Health and Life Insurance
• Employee shareholder opportunities
• Commuter allowance
• Learning & Development training solutions