Ecommerce operation manager
Job Description
Responsible for the overall management and daily operations of e-commerce platforms, with a strong focus on livestream commerce and TikTok e-commerce.
Develop and execute e-commerce and livestream strategies to drive sales growth, GMV, traffic, customer engagement and conversion rates.
Plan, coordinate and execute livestream campaigns, including product selection, product preparation, campaign scheduling, promotional activities and post-campaign analysis.
Manage livestream control room operations, including product links, pricing, vouchers, promotions, inventory coordination and real-time adjustments during livestream sessions.
Develop and maintain strong business relationships with brands, suppliers, livestream hosts, influencers and commercial partners.
Identify and develop new business opportunities, brand partnerships and commercial collaborations to expand the company's e-commerce business.
Coordinate closely with livestream hosts, influencers, brands and internal teams to ensure smooth and effective execution of livestream campaigns.
Monitor and analyse key e-commerce and livestream performance indicators, including GMV, sales revenue, orders, traffic, conversion rates, product performance and campaign ROI.
Review sales and campaign data and provide recommendations to improve product positioning, livestream performance, customer engagement and sales conversion.
Support cross-border TikTok e-commerce operations and livestream campaigns targeting Singapore and other Southeast Asian markets.
Assist in developing product, pricing, promotional and campaign strategies based on market trends, customer behaviour and sales performance.
Oversee the day-to-day execution of e-commerce operations and ensure that campaigns, promotions and livestream activities are delivered according to schedule.
Work with internal teams to coordinate product availability, inventory, logistics, marketing materials and other operational requirements.
Stay updated on TikTok Shop, livestream commerce, e-commerce trends, platform policies and developments in the Southeast Asian market.
Prepare regular operational and performance reports and provide insights to management for business planning and decision-making.
Ensure that e-commerce and livestream activities comply with relevant company policies, platform requirements and applicable regulations.
Job Requirements
Minimum Bachelor's Degree in E-commerce, Business Administration, Marketing, Digital Marketing, Communications, Management, or a related discipline.
Minimum 3 years of relevant working experience in e-commerce operations, livestream commerce, digital commerce, online sales or a related field.
Experience in TikTok Shop, livestream e-commerce or other major e-commerce platforms will be an advantage.
Strong understanding of livestream commerce operations, including product management, promotional activities, campaign execution and real-time livestream coordination.
Experience in managing relationships with brands, influencers, livestream hosts, suppliers and commercial partners.
Strong business development and partnership management skills, with the ability to identify and develop new commercial opportunities.
Strong analytical skills with the ability to interpret GMV, sales, order volume, conversion rate, traffic and other e-commerce performance data.
Good knowledge of e-commerce and digital marketing trends, particularly in Singapore and Southeast Asian markets.
Strong project management, coordination and problem-solving skills.
Able to work in a fast-paced environment and manage multiple livestream campaigns and operational activities simultaneously.
Good communication and interpersonal skills, with the ability to coordinate effectively with internal and external stakeholders.
Proficient in Microsoft Office and familiar with e-commerce analytics and livestream management tools.
Willing to work flexible hours, including evenings, weekends or public holidays when required for livestream campaigns.
Candidates with experience in cross-border e-commerce, TikTok livestream operations or Southeast Asian markets will have an added advantage.