Growth and Marketing Operations Senior Specialist

Job description

Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives. Define target audiences, channel mix, budgets, testing plans, and campaign roadmaps across KSA, UAE, and Egypt. Own performance across paid media, email, web, SEO, retargeting, webinars, events, and always-on journeys.

Set and track MQL, conversion, cost, and funnel performance targets with key marketing stakeholders. Manage media and agency partners, ensuring delivery, quality, spend, and performance against agreed SLAs. Own HubSpot Marketing Hub as the core marketing activation and automation platform. Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.

Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards, and attribution. Lead A/B testing, landing-page optimisation, data hygiene, QA, and regular campaign performance reviews. Leverage AI and automation tools to improve analysis, reporting, and scalable campaign operations while maintaining data quality and control.

Requirements

Bachelor’s degree in marketing, business, analytics, IT, engineering, or related field; HubSpot and GA4 certifications preferred.

8+ years’ experience, including 4+ years in B2B growth, demand generation, or marketing operations within technology, SaaS, FinTech, or related sectors. Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC, and pipeline reporting.

Advanced hands-on HubSpot Marketing Hub experience; familiarity with Microsoft Dynamics or Salesforce. Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing, and CRO. Practical experience using AI and automation tools to improve campaign execution, analysis, and reporting.

Strong analytics, agency management, and cross-functional leadership skills. Excellent English communication and executive reporting capabilities.