Growth Marketing Specialist
Job Summary:
We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.
Supervisory Responsibilities:
None
Duties/Responsibilities:
SEO & Search Visibility
- Improve search engine rankings and overall online visibility
- Optimize website pages, content, and structure for SEO
- Identify and execute opportunities to increase high-quality organic traffic
- Monitor keyword performance and adjust strategy accordingly
Website Management & Optimization
- Make routine website updates without reliance on outside developers
- Improve site performance, speed, and user experience
- Create and optimize landing pages for promotions, inventory, and campaigns
- Conduct A/B testing on pages and calls-to-action to improve conversion rates
Analytics & Reporting
- Track performance across:
- Website traffic (Google Analytics or similar)
- Social media channels
- Email and SMS campaigns
- Paid advertising efforts
- Turn data into clear, actionable insights and recommendations
- Provide consistent, easy-to-understand reporting to leadership
- Identify what’s working, what’s not, and where to invest
Marketing Strategy & Funnel Optimization
- Connect marketing channels into a cohesive customer journey
- Improve conversion paths from first interaction to lead/sale
- Collaborate with creative/brand lead to align messaging and execution
- Support long-term growth strategy with data-backed recommendations