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Head of Marketing

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What you can expect from us:

You will develop and implement marketing strategies to clearly position our solutions and services and ensure their visibility in the market
You will plan and execute targeted marketing initiatives and campaigns in the B2B environment
You will act as a trusted sparring partner for our management, sales, and recruiting teams, bringing together positioning, campaigns, and content to generate predictable, qualified leads
You will work both hands-on and strategically with tools such as Google Ads, LinkedIn Campaign Manager, and Salesforce CRM
You will actively shape the marketing department and organization, take on professional/disciplinary leadership, and drive efficient marketing processes forward – ideally with experience from the IT/software or agency/service sector
You can find example projects at Success-Stories

What sets you apart:

You have successfully completed a university degree in Business Administration, Marketing, Design/Graphics, Media and Communication Management, or a similar field
You bring many years of experience in strategic B2B marketing (ideally in the IT/software or service environment) with a focus on growth, positioning, and demand generation
You will take us to the next level in AI-supported marketing automation: You evaluate suitable tools/workflows (e.g., for content production, campaign setups, lead scoring, reporting), set them up independently, and establish scalable, efficient automation processes in marketing – including team enablement
You act entrepreneurially, take responsibility, and impress with confident, target-group-oriented communication and solid stakeholder management; you also bring experience in team leadership
You have an excellent writing style and can convey complex content clearly and convincingly
You are fluent in German (at least C1 level) and have a very good command of English (at least B2)

What we offer you:

Appreciation & collaboration on equal footing
12 training days per year
Professional exchange & knowledge transfer: 14 internal communities & networks (e.g., ML, Green IT, Architecture, IoT)
Family-friendly working hours and hybrid working with home office options
Job bike, workation, sabbatical, childcare allowance, health programs, and much more
Fair salary model: Final compensation is based on your qualifications and previous experience

This is Accso:

Accso is a digital partner for sophisticated, custom software solutions – with an AI Native Mindset. We combine excellent engineering and quality awareness with pragmatic AI application, from conception and development to operations. We are driven by a clear vision: to make the world a little better by creating future-proof software development and measurable impact together with our clients. The focus is on people – both with our clients and within our teams. We work in a spirit of partnership, solution-oriented, excellence-driven, and with open communication on equal footing. In interdisciplinary teams, you will work directly with the client – with plenty of room for creativity, active knowledge transfer, and a culture that promotes curiosity, responsibility, and learning. With us, you can be yourself, use modern technologies responsibly, and continuously develop both professionally and personally. We look forward to your application.

Your application:

It is not as important to us that you meet 100% of the job requirements, but rather that you enrich our team with your talents, your knowledge, and your personality so that we can grow together.

*For us, your talent is what counts, not your gender, origin, religion, sexual orientation, or any potential disability.

Contact

Meruyert Alibekova

Talent Manager

Mobile: +49 151 40230 874

Email: [email protected]