Influencer Marketing Lead

You will build and own the influencer and organic growth strategy end to end. You will identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X; develop scalable UGC programs; and optimize social search, hashtags, profiles, captions, and metadata. You will run ambassador and affiliate programs, create organic content calendars, collaborate with creative and product colleagues on viral-ready content hooks, and systematically measure installs, sign-ups, and trials.

Responsibilities

• Build and own the influencer and organic growth strategy end to end
• Identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X
• Develop scalable UGC programs that generate authentic, high-converting content
• Optimize social discoverability through hashtags, social SEO, keyword-optimized profiles and captions, and metadata
• Run ambassador and affiliate programs
• Collaborate with creative and product teams to develop viral-ready content hooks
• Test and track the tactics that drive installs, sign-ups, and trials
• Build organic content calendars that complement paid campaigns and reduce blended CAC

Requirements

• Demonstrated track record of scaling a consumer product, SaaS product, creator tool, or marketing platform through influencer and organic channels within the last 1–3 years
• Deep understanding of growth mechanics on TikTok, Instagram Reels, YouTube Shorts, and X
• Experience building UGC programs, including briefing creators, collecting content, repurposing it, and building compounding assets
• Knowledge of social search and discoverability mechanics
• Hands-on experience with creator outreach, negotiation, contracting, and performance tracking
• Ability to identify winning hooks, scroll-stopping formats, and creators that fit a brand
• Ability to evaluate performance and stop ineffective initiatives
• Ability to demonstrate successful organic or influencer tactics and creator programs

Benefits

• Equity consideration for the right candidate
• Uncapped performance bonuses tied to growth outcomes
• Direct access to a founder
• Budget to build a creator program
• Remote-first, async-friendly culture