Lead Generation Executive

Overview

Experience: 1–2 years

Mandatory Background

• 1–2 years of outbound lead generation in a B2B SaaS company.
  

• Experience targeting international markets (US, Europe, Middle East preferred).
  

Core Responsibilities

• Build targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools.
  

• Execute cold email campaigns.
  

• Conduct LinkedIn outreach.
  

• Make cold calls where required.
  

• Qualify prospects based on ICP (Ideal Customer Profile).
  

• Book demos for the Account Executive.
  

• Maintain CRM hygiene and accurate lead records.
  

• Continuously improve messaging and outreach based on results.
  

Preferred Tools

• Apollo
  

• LinkedIn Sales Navigator
  

• Zoho CRM / HubSpot
  

• ChatGPT or other AI tools for personalisation
  

• Email sequencing platforms
  

KPIs

• Qualified prospects added to the pipeline.
  

• Cold emails sent.
  

• Email open and reply rates.
  

• Meetings/demos booked.
  

• SQLs (Sales Qualified Leads) generated.
  

• Pipeline value created.
  

What We Want

Someone who has consistently generated meetings through outbound prospecting—not someone who has only managed email campaigns or maintained CRM data.