Lead Technical Engineer – Salesforce (Marketing Cloud)

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​




OVERVIEW

As a Lead Engineer for Salesforce Marketing and Data Cloud, this role will play a critical part in enabling growth for General Mills by advancing our Salesforce CRM Marketing capabilities. This role will directly support the implementation & advancement of Salesforce Marketing CRM architecture for General Mills by understanding business priorities, assessing the current platform landscape, and partnering with the Principal Technical Architect to design target-state solutions that improve clarity, enhance enterprise agility, and mitigate risk. This role will provide hands-on technical leadership and engineering excellence help establish a scalable, secure, and efficient platform foundation, will drive key initiatives within the Salesforce Platform team, and will also provide partnership to product & project teams to implement reliable, high-quality solutions to support unified customer profiles, orchestrated cross-channel journeys, and personalized & data driven marketing experiences This includes planning, architecture, design, and leadership for end-to-end implementation of enterprise-grade marketing, personalization, and customer/consumer data solutions leveraging Salesforce Marketing Cloud (Engagement, Personalization, Account Engagement) and Data Cloud. This role will also play a leadership in mentoring the Salesforce Marketing Engineers at GMI.

KEY ACCOUNTABILITIES

• Partner with Principal Technical Architect to support solutioning, architecture, integration, and design to ensure solutions meet requirements, ensuring scalability, security, performance, and alignment with Core Platform architectural best practices.
• Conduct assessments of Marketing orgs to identify platform modernization & optimization opportunities.
• Contribute to creation, documentation, and continuous refinement of standard best practices, architectural principles, and platform standards for Salesforce Marketing and Data Clouds.
• Execute technical solutioning & leadership (e.g. documentation, solution design, technical implementation) required to deliver central Salesforce Marketing and Data Cloud modernization, optimization, simplification & pilot initiatives
• Execute Marketing Cloud Technical Engineering (e.g. configuration & customization – AMP script, SSJS, SQL, REST/SOAP APIs, Cloud Pages, Journeys, Automations etc.), integration, testing, deployment, and ongoing support for Salesforce Core Platform team initiatives.
• Collaborate with cross-functional product team to identify, evaluate, and adopt meaningful new features of Salesforce Marketing platform
• Ensure Salesforce solution compliance with non-functional requirements & standards (Security, Platform, Integration, Data, Operations, etc.) for assigned function/segment - privacy, consent management, data retention, and regulatory requirements.
• Act as a hands -on mentor for Salesforce Marketing Engineers (providing guidance, code review, feedback, growth opportunities, etc.)
• Agile - Actively lead & participate in agile SCRUM ceremonies (feature planning, sprint execution, backlog refinement, and project delivery) and assist in planning for new features & execution of product team backlog & project needs

MINIMUM QUALIFICATIONS

• 7+ years of experience in executing Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile) and Data Cloud configuration and customization.
• Prior successful experience executing Salesforce API & custom integrations with Salesforce Marketing and Data Cloud products & other solutions (Cloud platforms, 3rd party app exchange products, etc.)
• Deep technical knowledge on Salesforce Marketing Cloud (Engagement, Personalization, Account Engagement) and Data Cloud
• Strong proficiency in SQL, APIs (REST/SOAP), AMP script, SSJS, and data modeling.
• Knowledgeable in all aspects of designing, developing, managing, integrating Salesforce orgs with Marketing and Data Cloud CRM products & Salesforce app exchange products, and integration between Salesforce products, App exchange products and other platforms
• Proven experience leading engineering teams or technical projects.
• Self-starter & effective time management skills with the ability to prioritize across multiple deliverables & strategic initiatives with minimal oversight

PREFERRED QUALIFICATIONS

• Salesforce certifications (Admin, Architect, Consultant, Developer)
• Marketing Cloud Developer / Consultant; Data Cloud Consultant; Marketing Cloud Administrator or Email Specialist
• Prior successful experience as a Salesforce Marketing Technical Architect
• Knowledge of consuming and interacting with MuleSoft integrations
• Knowledge of ETL/ELT processes, data warehouses (Snowflake, BigQuery, Redshift), or streaming technologies.
• Familiarity with DevOps tools (CI/CD pipelines, Git, Azure DevOps, Gearset)
• Knowledge of cloud platforms and solutions, such as Google Cloud Platform
• Database experience, including knowledge of SQL, and relational database concepts and models
• Experience with dimensional modelling, ETL, and structured and unstructured data.
• Background in digital marketing, data privacy, and consent management frameworks.
• Technical knowledge of Salesforce Core CRM products (Sales Cloud, Service Cloud, Consumer Goods Cloud, Platform)
• Understanding of CPG industry
• Experience with modern Software Engineering principles.




ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.