Manager, KOL
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Overview
The Manager, KOL Planning leads the strategic planning function for influencer marketing across multiple brands and categories. This role owns the development of integrated creator strategies, oversees planning quality, mentors the planning team, and partners with senior clients and internal stakeholders to deliver commercially impactful influencer campaigns.
Key Responsibilities
- Lead the development of end-to-end influencer marketing strategies across multiple client accounts.
- Translate business and marketing objectives into creator-first campaign strategies that drive measurable outcomes.
- Define creator ecosystem strategies including audience segmentation, platform roles, creator tiering, content architecture, and campaign phasing.
- Lead category, cultural, consumer, and creator landscape analysis to identify strategic opportunities.
- Oversee creator selection methodology and ensure recommendations are backed by data and strategic rationale.
- Guide campaign planning across awareness, engagement, advocacy, and conversion objectives.
- Present influencer strategies and recommendations to senior clients with confidence and clarity.
- Partner with Account Management, Creative, Media, and Execution teams to ensure strategic alignment throughout campaign delivery.
- Establish planning frameworks, best practices, and processes across the KOL Planning function.
- Mentor and develop junior planners while reviewing and elevating planning outputs.
- Drive thought leadership by monitoring platform updates, creator trends, and emerging social behaviours.
- Lead influencer strategy for new business pitches and agency growth opportunities.
- Evaluate campaign performance to identify optimisation opportunities and improve future planning.
Requirements
- 6–8 years' experience in influencer marketing, social strategy, or integrated communications.
- Proven experience leading influencer strategy across multiple brands or categories.
- Strong commercial understanding of creator marketing, pricing, platform capabilities, and campaign effectiveness.
- Excellent strategic thinking, analytical, and storytelling skills.
- Confident presenter with experience engaging senior clients and stakeholders.
- Experience managing or mentoring junior team members.
- Advanced proficiency in PowerPoint, Excel, and influencer analytics platforms (e.g. CreatorIQ/Tagger/Fabulate/Modash or equivalent).
Leadership Expectations
- Coach and develop planners to strengthen strategic thinking and planning quality.
- Improve planning processes, frameworks, and knowledge sharing.
- Build trusted relationships with clients through strategic expertise and proactive thinking.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
For more information, visit wppmedia.com.
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Please read our Privacy Notice for more information on how we process the information you provide.
Please read our Privacy Notice for more information on how we process the information you provide.