Manager - Personal Financial Services Deposits (SME)

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities

  • Portfolio Growth & Strategy: Develop and execute go-to-market strategies to aggressively grow the SME deposit portfolio, focusing on low-cost Current and Savings Accounts (CASA) and Fixed Deposits.

  • Product Management: Oversee the end-to-end lifecycle of SME deposit products, from ideation and feature enhancement to pricing strategies and promotional campaigns.

  • Stakeholder Collaboration: Partner closely with Branch Managers, Relationship Managers, and Marketing teams to design sales playbooks, drive product training, and execute localized deposit acquisition drives.

  • Market Intelligence: Conduct ongoing market research to analyze competitor offerings, interest rate trends, and SME client behaviors to ensure the bank remains highly competitive.

  • Risk & Compliance: Ensure all deposit products, onboarding processes, and sales activities adhere strictly to internal risk frameworks and external regulatory requirements (e.g., AML/CFT, KYC, and local deposit insurance bodies).

  • Performance Tracking: Monitor financial performance metrics, prepare monthly management reports on deposit volume variances, and implement corrective actions for underperforming segments.

Qualifications & Experience

  • Education: Bachelor’s degree in Banking, Finance, Business Administration, or a related field.

  • Experience: Minimum of 5–7 years of experience in the banking sector, with a proven track record in product management, SME banking, or retail branch banking.

  • Technical Knowledge: Deep understanding of deposit products, interest rate dynamics, and the specific financial needs of micro and SME businesses.

  • Regulatory Acumen: Strong working knowledge of banking regulations, compliance standards, and corporate account opening processes.

For more job opportunities, please go to HLB Careers:

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

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