Manager, Public Relations
OBJECTIVE OF JOB
Strategic Public Relations, Digital Communications and GEO Leadership
Lead corporate and brand PR strategy, media relations, reputation management and stakeholder engagement across traditional, digital and AI-powered communication channels.
Manage agency, media, KOL, influencer, government, business and internal stakeholder relationships to deliver consistent messaging and strong communication outcomes.
Apply AI-enabled communication tools, data insights and Generative Engine Optimization (GEO) practices to strengthen content planning, brand visibility, search relevance and message accuracy.
JOB DESCRIPTION
Lead strategic corporate PR, media relations, executive communications and reputation management for MBM, including proactive storytelling, issues/crisis communications, press office management, media briefings, interviews and agency coordination across traditional and digital channels.
Manage social media and digital communication strategy, audience engagement, content governance and corporate reputation, supported by media insights, social listening and AI-enabled communication tools.
Develop GEO practices to improve brand discoverability, accuracy of key messages and content optimization across AI search, generative platforms, owned channels and social media.
Build and maintain external media, influencer, business, finance, government, NGO and industry stakeholder relationships to support positive brand reputation and effective engagement.
Support business units in corporate PR, product and business communications, brand identity and event execution to ensure consistent MBM messaging across earned, owned, shared and digital channels.
Monitor media coverage, market trends, social sentiment, AI-search visibility and consumer behaviour to generate insights, identify risks and improve communication effectiveness.